Unit 0 Flashcards
Research methods, the experimental method, selecting a research method, statistical analysis, ethical guidelines, (69 cards)
What is Qualitative Data
Non-numeric data
What is Quantitative Data
Numerical data
Descriptive Research Methods can be ________ and cannot be used to ________.
- can be either qualitative or quantitative
- cannot be used to establish cause/effect relationships
What do experimental methods involve?
2 answers
- independent variables
- dependent variables
What are some strengths of running an experiment?
2 answers
- control over the situation
- addresses cause/effect relationships
What is the weakness of running an experiment?
1 answer
Generalizability
The study may not reflect the real world due to the controlled setting
What is a correlational study?
A study to find out if two variables are related and how
What are the strengths to correlational studies?
3 answers
- shows strength of the relationship between variables
- can be used to predict future behavior
- can be done with existing data, variables that cannot be manipulated or are unethical to manipulate
What can correlational studies not do?
1 answer
Determine a Cause/Effect relationship
Correlation does not equal causation
Just because two things are related, doesn’t mean that they change each other
What is naturalistic observation?
When researches collect observations of natural, ongoing behavior
What are the strengths of naturalistic observation?
2 answers
- all factors may influence behavior
- applicable to the real world
What are the weaknesses to naturalistic observation?
4 answers
- potential subject bias
- privacy issues
- can’t determine cause/effect relationships
- time consuming
What is a case study?
An in depth investigation of an individual or small group who have a highly unusual trait
What are the strengths to case studies?
2 answers
- documents phenomena
- leads to hypotheses and questions for future research
What are the weaknesses to case studies?
2 answers
- retrospective bias*
- limited generalizability
*researchers inflate the importance of events that SEEM relevant and overlook events that do not SEEM relevant
What do surveys and questionnaires provide?
1 answer
Self-report data
What are some strengths to surveys and questionnaires?
2 answers
- easily administered
- efficient for gathering lots of data
What are the weaknesses to surveys and questionnaires?
2 answers
- selection bias/sampling bias
- memory distortions
- etc.
What is a longitudinal study?
A study of the same group over a long period of time
What are the strengths of longitudinal studies?
4 answers
- details over lifetime
- order of events
- reducing recall bias
- patterns of change
What are the weaknesses of longitudinal studies?
5 answers
- reduction of sample size over time
- conditioning
- limits of representivity
- cost
- timelines
What is a cross-sectional study?
A study that compares different age groups at one time
What are some strengths to cross-sectional studies?
3 answers
- prove/disprove assumptions
- inexpensive and not time consuming
- captures a specific point in time