unit 4 Flashcards
what is operations management
the management of processes relating to the way goods are produced
what is transformation process
what happens inside the business and where value is added
key types of operational objectives
cost and volume
quality
efficiency and flexibility
environmental
what is traditional measure of cost-effectiveness
unit cost
why is a business with lower unit cost stronger
offer lowest price
make higher profit margin
examples of cost volume objectives
unit cost per item
productivity & efficiency
number of items to produce
possible quality objectives
zero/defect rates
reliability (how often something goes wrong)
customer satisfaction
number of complaints
customer loyalty
percentage of on the delivery
efficiency & flexibility objectives
look how efficient the assets of the business are being utilised
measure how responsive the business can be to short-term or unexpected changes in demand
examples of efficiency & flexibility objectives
labour productivity (output per employee)
output per time period (potential output)
capacity utilisation (output actually being achieved)
order lead times (time between receiving and processing order)
examples of environmental objectives
use engird efficiently
packaging recycled
supplies Fromm sustainable sources
importance of innovation
putting new idea into action
described as ‘the commercially successful exploitation of ideas’
invention
formulation of new ideas for products or processes
inovation
practical application of new inventions into marketable products
product innovation
launching new or improved products on market
process innovation
finding better ways pf producing existing products
‘first mover advantage’
higher price/profit
added value
increase market share
enhanced reputation
benefits of process innovation
reduced costs
improved quality
higher profits
more customer service
internal influences on operational objectivos
finance
HR
marketing
external factors on operational objectives
PESTLE
average cost formula
total production costs/total output in period
why do economies of scale arise
when unit costs fall as output increases
internal economic scale
arise from increased output of the business itself
external economic scale
occur within an industry: i.e. all competitors benefit
what are internal economies of scale
purchasing economies
technical
marketing
network
financial