unit 7 Flashcards

1
Q

what is ratio analysis

A

involves the comparison of financial data to gain insights into business performance

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2
Q

ratio analysis help too answer questions such as…

A
  • why is one business more profitable
    than the other
  • what returns are being earned in
    investment in a business
  • is a business able to stay solvent
  • how effectively is a business using its
    assets
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3
Q

where does the information for ratio analysis come from

A
  • income statement
  • balance sheet
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4
Q

what are included in an income statement

A
  • revenues
  • cost of sales
  • gross profit
  • operating profit
  • profit for the year
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5
Q

what are included in a balance sheet

A
  • current assets
  • current liabilities
  • inventions
  • trade receivables & payables
  • long-term liabilities
  • capital & reserves
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6
Q

main groups of ratios

A
  • profitability
  • liquidity
  • financial efficiency
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7
Q

what are the key users of profitability ratios

A
  • shareholders
  • government
  • competitors
  • employees
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8
Q

what are the key users of liquidity ratios

A
  • shareholders
  • lenders
  • suppliers
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9
Q

what are the key users of financial efficiency ratios

A
  • shareholders
  • lenders
  • competitors
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10
Q

how long does it take for a current asset to become a non-current asset

A

12 months

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11
Q

limitations of ratio analysis

A
  • one data set isn’t enough
  • reliability of data
  • based on the past
  • comparability
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12
Q

why might ratio data not be entirely reliable

A
  • financial information involves making
    subjective judgements
  • different businesses have different
    accounting policies
  • potential for manipulation of
    accounting information (window-
    dressing
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13
Q

importance of effective comparison

A
  • one ratio is rarely enough (needs to
    compare with competitors, analyse
    trends)
  • circus stances change over time
    (markets/industries change, different
    economic/market conditions)
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14
Q

what don’t ratios tell you

A
  • competitive advantages (brand
    strength)
  • quality
  • ethical reputation
  • future prospects
  • changes in the external environment
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15
Q

why are ratios good

A
  • very useful analytical tools
  • widely used and understood
  • identify issues (don’t solve problems)
  • range of indicators of firm
    performance
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16
Q

definition of balance sheet

A

a financial snapshot of the business at a moment of time

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17
Q

what does a balance sheet show

A

source of all capital invested in the business for it to be able to operate, and in what form that money currently is in within the firm (stock, debt)

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18
Q

purpose and users of company accounts

A
  • shows the value and size of the
    business
  • gives an indication of a firms liquidity
  • helps bank to identify collateral for
    loan requests
  • shows current borrowing levels
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19
Q

what is a non-current asset

A

what the business owns with a lifespan of then a year. They are used repeatedly as part of the firms operations and won’t regularly be sold

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20
Q

what is a current asset

A

assets owned by the business that are likely to be turned into cash within one year. These assets constantly change form

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21
Q

what are current liabilities

A

short-term debts of the business, will have to be repaid within one year

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22
Q

what or non-current liabilities

A

debts that need to be repaid, but not within one year. also known as: creditors falling due after a year

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23
Q

what do capital and reserves show on a balance sheet

A

how the assets and business have been financed

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24
Q

other name for net current assets

A

working capital

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25
what is liquidity
firms ability to pay its hot-term liabilities (debts. Suppliers, baks and other creditors will be confident that they will be paid on time
26
what are tangible assets
non-current assets that exits physically
27
what are intangible assets
non-current assets that don't have a physical presence but still has value
28
formula for net current assets
current assets - current liabilities
29
formula for net assets
total assets - total liabilities
30
formula for capital employed
total equity - non-current liabilities
31
what does liquidity mean
a firms ability to pay their short-term debts with their current assets
32
liquidity ratio
current assets ------------------------ : 1 current liabilities
33
what is an ideal ratio
1.5-2:1
34
what is gearing
measures the proportion of a business' capital provided by debt
35
why is gearing useful
- shows what proportion of the capital invested in the firm is loans - stakeholder view capital structure - measure of financial health
36
is high gearing good or bad
bad
37
gearing ratio
non-current liabilities ------------------------------------------- X 100 total equity + non-current liabilities
38
what percentage is seen as high and low for gearing
- 50% high - 25% low
39
what does it men if you have high gearing
borrowed a lot of money
40
benefits of high gearing for a firm
- imply firm investing in growth to drive company forward to stay ahead of competition - loans are cheap when interest rates are low - less need to raise finance through share capital when loans are used, less shareholder making it easier to keep control of the firm and make long-term strategic decisions - less dividend payments required as share capital won't be needed, when firm makes high profit there's more retained profit for reinvestment
41
benefits of low gearing for a firm
- company will have lower interest and loan repayments positively impacting liquidity - firm more attractive investment to potential shareholders - firm not as venerable to the cost impacts of interest rate chargers - reduced risk as business has less debt and fewer creditors who can liquidate firm if debts not paid back - if shares sold as alternative, share capital is permanent capital so doesn't need to be repaid unlike loans
42
what is ROCE
return on capital employment
43
ROCE formula
operating profit ------------------------------------------ X 100 total equity + non-current liabilities
44
what does ROCE show
- firms efficiency in achieving this objective and producing profit. - relate profit made by the firm to its size - lets potential investors understand how efficient the firm is - sides at running the firm and controlling costs
45
what is inventory turnover
measures how often each year a business sells and replaces its inventory
46
what do financial efficiency ratios measure
how efficiently the firm manages its current assets and liabilities
47
what are the 3 main types of inventory
raw materials, work in progress, finish goods
48
how is inventory valued
cost price not selling price
49
types of industries with low inventory turnover
- construction - engineering - industrial distribution
50
industries with high inventory turnover
- supermarket retail - fast-food - motor vehicle production
51
how can inventory turnover be increased
- sell of or dispose of slow-moving inventory - lean production
52
factors influencing inventory turnover
- popularity - type of product - type of business/industry - changes in consumer tastes + fashion - quality of research - product portfolio
53
receivables days formula
trade receivables ------------------------- X365 revenue (sales)
54
payables days formula
trade payables ---------------------- X100 costs of sales
55
issues to consider with ratio analysis
- is the data reliable - wether its historical data - performance change regularly, accounts may become outdated - hard to access accounts of rivals - PESTLE (economic*) - different companies have different views towards risk and borrowing - firms may not pursue profit maximisation but other objectives
56
what does inter-firm comparison mean
comparisons between different companies
57
what are objectives
Statements pf specific outcomes that are to be achieved
58
what are business objectives
- specific intended outcomes of business strategy - targets which the business adopts in oder to achieve its aims
59
the hierarchy of business objectives
- mission - corporate/strategic - functional - team - individual (lower you are less strategic you are)
60
4 functions of a business
- operations - HR - financial - marketing
61
example of a corporate objective
- market share 12%
62
definition of corporate objective
objectives that relate to the business as a whole
63
example of functional objective
sales per customer of £45
64
example of unit objective
shop sales if £500,000
65
purposes of corporate objectives
- provide strategic focus - measure performance of firm - inform decision-making - set the scene for more detailed functional objectives
66
key ares for corporate objectives
- market - innovation - productivity - physical & financial resources - profitability - management - employees - public responsibility
67
what is offshoring
moving your factory production across seas e.g. China
68
example of corporate objective (context)
- Starbucks - maintain as standing one of the most recognised and respected brands in the world - Premier Inn + Costa - reach 85,000 uk rooms - £2.5 billion system sales in Costa
69
what are functional objectives
set for each key business function and are designed to ensure that the corporate objectives are achieved
70
examples of how functional objectives might support corporate objectives
- increases sales - reduce costs - increase cash flow - improve customer satisfaction
71
key internal influences on corporate objectives & decisions
- firm ownership - attitude to profit - ethical stance - organisations culture - leadership - strategic position & resources - stakeholder influence
72
key external influences on corporate objectives & decisions
- short-termism - economic environment - political/legal environment - competitors - social & technological change
73
definition of short-termism
where a business prioritises short-term rather than long term performance
74
why might businesses be concerned with short-term performance
- stock market - reliance on bonuses on performance - frequent changes in leadership + strategy
75
possible indictors of short-termsim
- bonuses based on short-term objective - low investment in R&D - high divined payments rather than investing profit - overuse of takeovers rather than internal growth
76
what is synergy
two companies coming together and making more money
77
short-termsim may damage other measures of long-term performance
- market share - quality - innovation - brand reputation - employee skills + experience - social responsibility + sustainability
78
case study of short-termism
BT - stopped graduate apprentice, saved money short term, lost long term, skill shortage Land Rover Jaguar, kept it going, short term lost money, long term saved money all in the pandemic
79
difference between strategy and tactics
strategy - how firm intends to achieve objectives - long-term tactics - support achievement of specific targets - short-term
80
LAMB RIPPERS
Lean production Acquisition Marketing Business Relocation Internationalism Product innovation Partnerships Employee/employee relations Re-shoring scale of production
81
what is matrix structure
when people from all different sectors go and work together
82
types of lean production strategies (LAMB RIPPERS)
- JIT - Zero defects - Kaisen - Benchmarking - Team-working - Quality circle
83
what is the difference between profit and profitability
profit is the difference between revenue and costs, whereas profitability is how well you can change profit into operating profit
84
what is acquisition (LAMB RIPPERS)
firm taking over another for so two become one (synergy)
85
what are companies called that own lots of businesses in different markets
conglomerates
86
what are the two types of acquisition
hostile (Kraft + cadbury) friendly (Disney + 20th)
87
what is marketing (LAMB RIPPERS)
- marketing mix 7 PS
88
what is business restructuring (LAMB RIPPERS)
- people - process - technology - structure
89
what is retrenchment
restructuring and going back to fix problems
90
what is relocation (LAMB RIPPERS)
- moving location to help your firm - reduce costs or raise revenue - increased brand perception - help attract the right talent - expansion
91
what is internationalisation (LAMB RIPPERS)
- selling goods or services into foreign markets - good way of increasing revenue
92
what is product innovation (LAMB RIPPERS)
- brining a new idea to market - (process innovation) making same product in a. better different way
93
what is partnership (LAMB RIPPERS)
- firms join together - strategic alliance and good relations with suppliers can all boost profits
94
what is employee/employee relation (LAMB RIPPERS)
- good employee-employer relations boost productivity - bad employee-employer relations harm productivity
95
what is re-shoring (LAMB RIPPERS)
- brining manufacture or production back to the UK - could be because it has become too expensive abroad or quality or time of day - Clarks, boots to Somerset from Asia
96
what does SWOT analysis mean
- strength (internal) - weakness (internal) - opportunities (external) - threats (external)
97
limitations of financial date in assessing business performance
- financial ratios tend to look backwards - at historical financial performance - financial ratio focus on measures that are possibly most important to shareholders than business management - financial data is not the best way of understanding how a business is performing in terms of key competitive performance
98
key non-financial measures of performance
Operations: - quality, break even, efficiency HRM: - labour turnover, job satisfaction Marketing: - market share, sale per employee
99
what are the other revenant non-financial measures
- environmental performance - compliance regulation - health & safety record - social media reach
100
definition of core competencies
something unique that a. business has, or can do, strategically well
101
what are core competency
- collective learning within the business - ability to integrate skills and technologies - ability to deliver superior products and services - ways a business is differentiated to be competitive
102
what are the three key conditions in core competency
- does it provide consumer benefits - is it easy for competitors to imitate - can it be leveraged widely to many product & markets
103
what is the criticism of core competency
- over-zealous outsourcing has damaged business competitiveness - difficult to identify core competencies that are genuinely unique - possible for. business to become complacent about its core competntenncies
104
definition of short-termism
where a business prioritises short-term rather than long-term performance
105
what performance measures does short-termisim emphasise
- share price - revenue growth - gross + operating profit - unit costs + productivity - return on capital employment
106
possibly at the expense of long-term performance measures
- market share - quality - innovation - brand reputation - employee skills & experience - social responsibility & sustainability
107
what is the Mittelstand in Germany
Germany has more than 1,000 companies that have been in the same family for generations but can compete with the worlds best these companies and over 99% of all German companies are part if the Midttelstand, contributing nearly 52% of the country's economic output and employing more than 15 million people
108
key features of Mittlestand companies
- family ownership - generational community - long-term investment focus - fiercely independent - investment in workforce - flexibility - lean organisational hierarchies - focus on innovation and customer service - take corporate social responsibility seriously
109
what is the triple bottom line
a way of assessing business performance based on three important areas: profit, people, planet
110
what does the triple bottom line suggest
it aims to measure the financial, social and environmental performance of a business over a period of time
111
what does profit in the triple both line mean
- familiar to managers - identified from income statement - audited = reliable figure
112
what does planet in the triple both line mean
- measure impact of business on environment - more tangible - emissions, sustainable
113
what does people in the triple both line mean
- measures extent to which business is socially responsible - hard to calculate & report reliably & consistently
114
benefits and value pf the triple bottom line
- encourages businesses to think beyond marrow measure of performance (profit) - encourages CSR reporting - supports measurement of environmental impact & extent of sustainability
115
drawbacks & criticisms of the triple bottom line
- not very useful as an overall measure of business performance - hard to reliably and consistently measure people & planet bottom-lines - no legal requirements to report it - so take-up has been poor
116
what is business legislation
- a set of rules and regulations with which a business has to comply - a constraint on action or a threat - an opportunity
117
main roles of business legislation
- regulate the rights and duties of people carrying out business - protect customers from harmful business activity - sure employees are treated fairly and not discriminated against - provide protection to investors and creditors - deter and prevent unfair competition
118
key areas to consider in business legislation
- employment - consumer - environment - competition - health and safety
119
what are the two main labour market
- individual employment - industril relations
120
what is the basic rule on pay - right to equality
- men and women entitled to equal pay - contract, bonuses & pensions - worker right to ask employer information to check equality - if its unequal, they can the employer to an employment tribunal
121
what is the minimum wage legalisation
- employers required by law to ensure they pay their workers at least the national minimum wage - in the UK, for workers over 25, a top-up is applied to create the national living wage - it makes no difference when a worker is paid (monthly, weekly, daily, hourly) the NMW still applies
122
what is employment legislation and discrimination
it is illegal for an employer to discriminate against employee on the basis of sex, pregnancy, race, age , religion, fixed-term or part-time
123
what are the key areas where discrimination laws apply
- recruitment - employee contract terms & conditions - promotions and transfers - providing training - deciding what fringe benefits employees receive employee dismissat
124
what is an employment right
something to which an employee is entitled which is protected by law
125
what is industrial relations
- protection from unfair dismissal - employers must recognise union is >50% of staff are members - regulation of procedures for industrial action - role/powers of employment tribunals - EU-works councils requirements
126
examples of employment rights in uk
- reasonable notice before dismissal - right to redundancy - right to a written employment contract - right to request flexible working - right to be paid national minimum wage - right to take time off for parenting
127
what must a business ensure for consumer legislation
- goods fit tier description - must be of satisfactory quality - goods are fit for the purpose specific
128
what are types of ways consumers are protected
- not using misleading advertising - customers have right of return and full refund if goods don't comply with the law - services - price - repaired - cooling off period - distance selling regulations provide further protection for consumers against online businesses
129
what are the main consumer laws
- distance selling regulations - the sale of goods act - supply of goods and services act - trade descirptions act
130
are legal changes always good for a business
- what change is to legislation
131
aims of competition policy
- wider consumer choice in markets for good and services - technological innovation which promotes gains in dynamic efficiency - effective price competition between suppliers - investigating allegations of anti- competitive behaviour with markets which might have negative effect on consumers
132
why do business need to be aware of competition law
- to ensure it doesn't breach competition law - to protect its position where competition law is breached by a competitor
133
main elements of competition policy
- ANTI-TRUST & CARTEL - eliminations of agreements that restrict competition including price fixing by firms who hold a dominant market position - MARKET LIBERALISATION - on trudging competition in previously monopolistic sectors such as reneger supply, retail banking,, postal services, mobile telecommunications + air transport - STATE AID CONTROL - policy analyses state aid measures such as airline subsidies to ensure that such measures don't distort competition in the single market - MERGER CONTROL - investigation of mergers and take- overs between firms which could result in their dominating the market
134
examples of anti-competitive behaviour
- price fixing and market sharing - predatory pricing and limit pricing - charging excessively high prices - refusal to deal/discrimination - patent misuse - protectionist policies limiting overseas trade
135
examples of prohibited agreements
- agreements which directly or indirectly fix purchase or selling prices, or any other trading condition - agreements which limit or control production, markets, technical d development or investment - agreements which share markets or sources of supply
136
what is the competition act
aims to prevent companies from acting in ways that distort, restrict or privet competition. Attempts to take action against firms that use restrictive practices such as collusion, price fixing, agreeing to limit supply to drive up prices, sharing information
137
what is the completion and markets authority responsible for (CMA)
prosecuting such firms who engage in these activities, and can levy fines up to 10% of their annual UK turnover for every year in which a violation has taken place up to a maximum of three years.
138
what isn't allowed in price fixing
- agree prices with competitors - share markets or limit production to raise prices - impose minimum prices on different distributors such as shops - agree with competitors what purchase price will be offered to suppliers - cut prices below cost in order to force a smaller or weaker competitor out of the market
139
examples of abuse of dominant position
- imposing unfair trading terms, such as exclusivity - excessive, predatory or discriminatory pricing - refusal to supply or provide access to essential facilities - tying (stipulating that a buyer wishing to purchase one product must also purchase other products)
140
what is abuse of dominant position
- UK competition law prohibit businesses with significant market share unfairly exploiting their strong market positions - a dominant share is 50% or more - having a dominant position doesn't itself breach competition law - it is the abuse of that position that is prohibited
141
what are the penalties for getting caught abuse of dominant position
- up to 10% of annual turnover - criminal prosecution - disqualification as directors - civil action by those affected
142
examples of regulators in the uk
- water monopolies - CMA - telecoms & broadcasting - financial services - rail regulator - general energy markets
143
what do competition regulators actually do
- monitor and regulate prices - standards of customer service - open up new markets - the 'surrogate competitor'
144
what is the 'surrogate competitor
regulation can act as a form of surrogate competition - attempting to ensure that prices, profits and service quality are similar to what could be achieved in competitive markets
145
key areas where a business must comply to environmental legislation
- emissions into the air - storage, disposal & recovery of business waste - storing and handling hazardous substances - packaging - discharges wastewater
146
health and safety regulation
health and safety is about preventing people from being harmed at work or becoming ill, by taking the right precaution and providing a satisfactory working environment
147
health and safety responsibilities
- an employer has important responsibilities for health and safety - its not just about protecting staff health and safety applies to many people who come into contact with business
148
what does health ad safety apply to
- employees working at the business premises, from home or at another site - visitors to the premises - eg customers or subcontractors - members of the public - even if they are outside the business premises - anyone affected by products and services the business designs, produces or supplies
149
examples of H&S industry issues
- food processing (hygiene) -hotels (guest safety,hygiene) - chalice production (waste disposal) - air travel (passenger and crew safety) - tour operators
150
what is exchange rates
- the price of one currency expressed in terms of another currency - the exchange rate determines how much of one currency has to be given up in order to buy a specific amount of another currency
151
examples of a currency that devalued due to war
Russian ruble after Ukraine war
152
what are the concept links to exchange rates
- international trade - business costs - pricing - competitiveness - PED
153
ways exchange rates impact business activity
- price of exports in international markets - cost if goods bought from overseas - revenues and profits earned overseas - converting cash receipts from customers overseas
154
what might cause an increase in the exchange rate
- increasing demand for exports = higher demand for the currency - lose demand for imports = lower demand for the currency - speculation - traders may bet that the exchange rate will rise - an increase in interest rates - making it more attractive to hold the currency - foreign direct investment into the country = higher demand for the currency
155
factors affecting the significance of exchange rates on businesses
the impact of changes in exchange rates on businesses will depend on: - how much they export to other economies - whether domestic businesses face strong competition from overseas firms in their markets - how much a business relies on importing goods and services from overseas in order to operate - the price elasticity of demand for a business products
156
what does SPICED mean
strong pound imports cheap exports dearer
157
what is inflation
a sustained increase in the average price level of a economy
158
concept links to inflation
- gross profit margin - PED - selling prices - business costs - exchange rates
159
how is inflation measured
- measured by annual percentage change in the level of prices as measured by the consumer price index - a sustained fall in the general price level is called deflation - in this situation, the rate of inflation becomes negative
160
effects of inflation on consumers
- money loses its value and people lose confidence in money as the value of savings is reduced - inflation can get out of control, price increases lead to higher eafe demands people try to maintain their living standard - consumers on fixed incomes
161
what is the consumer price index (CPI)
- main measurement of inflation for the UK - government has set the Bank of England a target for inflation of 2% - the aim of this target is to achieve a sustained period of low and stable inflation - low inflation is also known as price stability
162
why was the rate of inflation so low in the UK
- falling global commodity prices including oil - slow wage growth in labour market - falling food prices (supermarket price war) - sustained price deflation in technology products - slower real economic growth - falling towards 2% - still some pare capacity on the supply- side of the economy
163
why did inflation rise in 2022
- rose ot 11.1% - higher energy costs, wages - external shocks - war, oil, wheat
164
two main causes of inflation
demand pull - where there is excess demand cost push - when costs rise
165
demand pull inflation
- occurs when there is excess aggregate demand in the economy or market - businesses respond to high demand by raising prices to increase their profit margins - demand-pull inflation is associated with the boom phase of the business cycle
166
possible causes of demand pull inflation
- an appreciation of the exchange rate decreases the price of imports - a reduction in direct or indirect taxation - consumers have more disposable income causing more demand - rising consumer confidence and an increase in the rate of growth of house pricers - faster rates of economic growth in other countries - providing a boost to UK exports over seas
167
coast push inflation
- occurs when costs of production are increasing causes: - external stocks - depreciation in exchange rates - acceleration in wages what happens - firm raise prices to protect their profit margins - better able to do this when market demand is price inelastic - wages often follow prices - a rise in inflation can lead to rising inflationary expectations
168
inflation costs and consequences
- money loses its value and people lose confidence in money as the value of savings is reduced - inflation can get out of control - price increases lead to higher wage demands as people try to maintain their living standards. this is known as a wage-price spiral - consumers and businesses on fixed incomes lose out because their real incomes falls - employees in poor bargaining positions lose out - inflation ca favour borrowers at the expense of savers - because inflation erodes the real value of existing debts - inflation can disrupt business planning and lead to lower capital investment - inflation is a possible cause of higher unemployment in the long term - because of a lack of competitiveness - rising inflation is associated with higher interest rates - this reduces economic growth and can lead to a recession
169
is inflation good for business
- industry-wide price rises enable revenues to grow - growing revenues + constant gross margin = higher gross profit - makes using debt as a source of finance cheaper in real terms
170
what are the two types of government policy
- monetary - fiscal
171
what is fiscal
taxation and spending money of the government
172
what is monetary
use of interest rates and money supply to influence the level of economic activity
173
what are the three main types of taxes
- income tax - corporation tax - VAT
174
what is budget surplus
where taxation is greater than government spending
175
what is budget deficit
government spending is higher than taxation
176
what is balanced budget
taxation is equal to government spending
177
what is direct taxes
taxes taken directly from a persons income or a firms profit e.g. national insurance, income tax
178
what is indirect taxes
taxes on products and spending not directly taken from income e.g. VAT, road tax, fuel tax
179
examples of taxation
- income tax - national insurance tax - capital gains tax - customs duties - excise duty
180
types of taxation
- proportional tax - progressive tax - regressive tax
181
progressive tax
a larger proportion of income taken depending on the individuals or firms earnings, e.g. income tax brackets
182
proportional tax
the same proportion of someone's income regardless of how much they earn, eg a 20% rate
183
regressive tax
A tax that takes a larger percentage of income from low-income groups than from high-income groups
184
why does the government tax
take money from rich and give to poor - NHS - Teachers - Benefits - raise revenue - manage aggregate demand - changing the distribution of income and wealth - market failure and environmental targets
185
main types of government spending
- transfer payments - pension - current spending - NHS - capital spending - roads
186
why ova government spending
- direct government provision of public goods, merit goods - provide welfare support for low income households/unemployment - government spending is also a means of redistributing income within society e.g. to reduce the scale of relative poverty - government spending ca also be used as a tool to manage aggregate demand (GDP) as part of macroeconomic
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what is monetary policy
- the us of money supply and/or the interest rate to influence the level if economic activity, inflation the balance of payments and the exchange rates
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what 4 factors influence business investment
- actual & expected demand - expected profit ad business taxes - interest rates + availability of business finance - business confidence
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what happens when interest rates fall
- cost of servicing loans/debt is reduced boosting spending power - consumer confidence should increase leading to more spending - effective disposable income rises - lower mortgage costs - business investment should be boosted - housing market effects - exchange rate and exports
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what's money supply
the narrow majority definition of the money supply is a measure of the value coins and notes in circulation and other money equivalents that are easily convertible into cash such as short term deposits in the banking system
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what is quantitive easing
a monetary policy action where a central bank purchases predetermined amounts of government bonds or other financial assets in order to stimulate economic activity. Quantitative easing is a novel form of monetary policy that came into wide application after the 2007–2008 financial crisis
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what is free trade
goods and services can be bought and sold across international borders with little or no government tariffs, quotas, subsidies, or prohibitions to inhibit their exchange
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what is protectionism
government policies that restrict international trade to help domestic industries
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what is open trade
- opposite of protectionism - involves the removal or reduction of barriers to international trade
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examples of protectionism
- legislation impacting foreign firms - tariffs - quotas and licenses - tax breaks - biased legal systems and a lack of intellectual property protection - subsidies - loans and grants with favourable repayment conditions
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legislation impacting foreign firms
quality restrictions, limits o the industries that foreign businesses can operate in, restrictions on the ownership of domestic firms by foreign companies.
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tariffs
additional payments on imports grids causing higher prices to be charged
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quotas and licenses
limits on amount of products that can be imported
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subsidies
payments to domestic firms to encourage them to produce particular products and to help cover costs to enable lower prices ti be charged than foreign rivals
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types of trade blocks
EU, ASEAN, NAFTA
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cons of protectionism
- harms people its mean too help - undermines opportunities for new competitors to enter the scene - often leads to trade wars where everybody loses - consumers have less choice - higher prices from tariffs hit lower incomes consumers the hardest - free trade creates more jobs than it destroys - consumer has to pay higher prices - causes of war, American revolution due to British tariffs and taxes
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what is globalisation
the geographic dispersion of industrial and service activities (trading between nations, either free or for cost)
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how can a firm expand and operate internationally
- offshoring - apple - exporting - setting up base overseas - internal growth (organic) - external growth (integration) - joint ventures - technical cooperation - franchising - licensing
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what is joint ventures
two or more companies collaborating which is increasingly popular for companies expanding into Asia. EU firms provide cash, machinery skills; Host firm provides staff, land, buildings
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what is technical cooperation
allows co-prodcuction and joint assembly
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what is franchising
selling the right to use brands and patents to another firm in exchange for an initial fee and share of future profits
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what is licensing
permission to make a product in a certain country granted by the original manufacturer in exchange for a free, e.g. Carlsberg, Coca-cola. Useful to pass on many costs such as transportation and manufacture to another firm
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key points about globalisation
- globalisation is a process in which economies have become increasingly integrated and inter-dependent - globalisation is dynamic rather than an end state - globalisation is not inevitable - it can reverse, indeed the growth of world trade in goods and services slowed in recent years following the global financial crisis
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key characteristics of globalisation
- greater trade across borders in goods and services - increase in transfers of capital including the expansion of foreign direct investment 51% of the largest economies in the world are corporations. The top 500 TNCs account for nearly 70% of world trade - greater use of outsourcing and offshoring of production. E.g. iPhone - part of a complex global supply chain. Designed in Silicon Valley, enhanced software - engineers in India. Assembly China and Taiwan - high levels of labour migration both within and between countries - new nations joining the trading system, for example Russia joined the world trade organisation - a shift in the balance of economic and financial power from developed to emerging ebonies and markets - increasing spending on capital investment, innovation and infrastructure across large parts of the world - globalisation is a process of making the world economy more connected and inter-dependant - many emerging countries are winning a rising share of world trade. emerging countries now account for more than 57% of global GDP. The EU has a share of global GDP of less than 17%
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factors contributing to globalisation
- containerisation - technological change - economies of scale - difference in tax systems - less protectionism - growth of MNC/transnational Co's
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benefits and gains from globalisation
- encourages producers and consumers to benefit from deeper division of labour and economies of scale - competitive markets reduce monopoly profits and incentives businesses to seek cost-reducing innovations - enhanced growth has led to higher per capita incomes - and helped many of poorest countries to achieve faster economic growth and reduce extreme poverty measured as incomes - advantages
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connect links to emerging markets
- economic growth - international trade - market development - globalisation - growth strategy
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definition of emerging market
used to describe an economy in the process of rapid growth and industrialisation
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common features of emerging markets
- economies making a transition - rapid industrialisation (secondary + tertiary sector development) - have potential to become developed economies - faster long-term economic growth than most developed economies - many inhabitants still in poverty, though economic growth is taking many out of poverty - businesses struggle to access global markets (trade barriers)
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what is BRICs
- Brazil - Russia - India - China
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example of emerging markets
- Bangladesh 85% of exports are driven by the textiles industry, is forecast to see the strongest growth in Asia. In fact, over the last 30 years, the country of 170 million people has not had a single year of negative growth 170 million population
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perceived business threats from emerging markets
- increasingly large pool of skilled, but low-cost labour - undervalued currencies make their exports cheaper - inadequate protection of brand and other intellectual property - state subsidy of industries to make them more competitive
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business opportunities in emerging markets
- growing numbers of educated middle class consumers = growing consumer spending - cultural shifts - e.g. higher demand for personal products, private education and healthcare - demand for infrastructure and other products and services from developed economies - source of high-skilled but low-cost labour (outsourcing/offshoring) - great potential for joint ventures and acquisitions
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key risks and threat of emerging markets
- political instability - cultural differences/sensitivities - variable approaches to financial and legal dealings - corruption and bureaucracy still an issue - emerging markets becoming major exporters - low-cost production makes developed economies competitive in some markets
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multinational have led investment into emerging markets
- most important reason for expansion into emerging markets - global brands need operate globally - by definition they need to be active in fast-growing emerging markets as well as having established market shares in developed economies
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why emerging economies are likely to continue to enjoy his growth rates
- urbanisation process continues - industrialisation - E Asia and S Africa - population growth - per capita income growth, rise of middle classes and consumer society - workforce will continue to improve skills and be more productive - technological innovation in many emerging markets (China, India, Korea)
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concept links of corporate social responsibility
- business ethics - sustainability - shareholders - stakeholders - profit
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other names for corporate social responsibility
- corporate citizenship - corporate responsibility - corporate sustainability - sustainable business - social responsibility
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is CRS the same as business ethics
- clearly an overlap - both concern values, objectives and decision based on something other than the pursuit of profit - socially responsible firms must act ethically - the difference: - ethics concern actions which can be assessed as right or wrong by reference to moral principles - CSR is about the organisations obligations to all stakeholders - and not just shareholders
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ethics 2019 survey - which business areas need addressing
- 33% copra tax avoidance - 29% executive pay - 28% environmental responsibility - 18% exploitative labour - 18% work-home balance for employees
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what is CSR
- the extent to which a business addresses the concerns and obligations to its wider stakeholders - the actions a business takes over and above the minimum required by law in addressing societal needs and wants
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CSR is based on the idea that the needs of business & society are interdependent
society needs business - employment & wages - investment & innovation - profits and taxes business needs society - create demand - public assets & infrastructure - legal protection
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how can businesses meet society needs and improve them
- protect environment - education - protect consumers - financial security - better nutrition - better health - help the ageing
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the stakeholder concept
- firms don't have an unquestioned right to operate in society - those managing business should recognise that they depend on society - business relies on inputs from society and on socially created institutions - there's a social contract between business and society involving mutual obligations that society and business recognise that they have to each other
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concept links to CSR pyramid
- sustainability - shareholder concept - stakeholder concept - economic environment - legal environment - business ethics
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the four responsibilities of carols CSR pyramid
- economic - legal - ethical - philanthropic (firms that promotes welfare of others for public good)
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basics of the CSR pyramid
- a simple approach for how businesses should approach CSR - CSR is built on the foundation of profit - it must come first - then comes the need for a business to ensure it complies with all laws & regulations - before a business considers its philanthropic options, it also needs to meet its ethical duties
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ECONOMIC
responsibility of business to be profitable Only way to survive and benefit society in long-term
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LEGAL
responsibility to obey laws and other regulation e.g. employment, competition, health and safety
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ETHICAL
responsibility to act morally and ethically go beyond narrow requirements of the law e.g. treatment of suppliers & employees
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PHILANTHROPIC
Responsibility to give back to society Discretionary but still important e.g. charitable donations, staff time on projects
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strengths of carols CSR pyramid
- easy to understand - simple message - CSR has more than one element - emphasises importance of profit
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weakness of carols CSR pyramid
- perhaps too simplistic - should ethics be at the top - businesses don't always do what they claim when it comes to CSR
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technology and marketing opportunities
- new markets - new products - new ways to sell those products
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technology and selling to customers
- easier to communicate with customers - more people are spending more time on the internet = opportunity for promotion - distribution - Spotify, Netflix - cost savings - collection of consumer data
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technology and operations management
- affect how businesses operate - new businesses have been created
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process innovation
- new methods of production - lower unit costs - CAD - CAM - 3D computing - High tech goggles
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disruptive technology
the information of a new product or new process that radically changes the competitive advantage of an existing market.
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what is M-commerce
use of mobile devices to conduct commercial transactions 1/3 of shopping is now done via phones
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what is S-commerce
shopping via social media
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what is omnichannel
multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. - use some channels to reach customers
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implications for business strategy
- price of technology is falling - no longer just for developed nations - breakthrough to mass markets is taking a shorter amount of time - business will have to adapt strategies to embrace the technology - new strategies - based on four key startegies
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implications for business strategy
- social media - persuade and communicate - mobile technology - use of smartphone to change the way they operate - data analysis - data handling used to identify trends 'big data' - cloud computing - use of remote servers to store and analyse information
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concept links to porters five forces model
- economics of scale - disruptive innovation - efficiency - market share - competition
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what is porters five forces model
- a framework for analysing the nature of competition within an industry - helps understand & assess industry profitability & attractiveness
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reasons why competitive rivalry (and profits) vary between industries
- size - structure - distribution channels - customer needs and wants - profitability - growth - product life cycle - alternatives for the customer
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example: why profits are high in soft drinks
- a 'licence to print money' - customers and suppliers have little power - high brand awareness & loyalty = less desire for substitutes - high barriers to entry (economies of scale)
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how porters model links with industry with profitability
low industry profits associated with: - strong suppliers - strong customers (buyers) - low entry barriers - many opportunities for substitutes - intense rivalry high industry profit associated with: - weak suppliers - weak customers (buyers) - high entry barriers - few opportunities for substitutes - little rivalry
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porters 5 forces model
intensity of rivalry within industry - bargaining power of suppliers - threat of new entrants - bargaining power of buyers - threat of substitute products
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threat of new entrants
- if new entrants move into an industry they will gain market share & rivalry will intensify - the position of existing firms is stronger if there are barriers to entering the market - if barriers to entry are low then the threat of new entrants will be high and vice versa
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examples of barriers to entry
- economies of scale - vertical integration - brand loyalty - access to the best technologies - expertise & reputation
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investment appraisal
never used in isolation, only as a tool to help to aid decision making
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concept links for payback
- cashflow - investment - risk & return - NPV - ARR
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investment appraisal definition
the process of analysing whether investment projects are worthwhile
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three main methods of investment appraisal
payback period: - time it takes for a project to repay its initial investment average rate of return: - looks at total accounting return for a project to see if it meets the target return discounted cash flow: (NPV) - net present value (NPV) calculates the monetary value now of the projects future cash flow
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what are the results of each method measured in
payback period: - time in days average rate of return: - % return discounted cash flow: (NPV) - monetary value £
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how to calculate payback
- identify the net cash flow for each period (e.g. year) - keep a running total of the cash flow - initial investment = an outflow - when'd ours the running total move from negative (outflow) to positive (outflow)? - when the total net cashflow becomes positive, that is the end of the payback period
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payback formula
no. of full years + amount of investment not recovered -------------------------------------------- revenue generated in the next year
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benefits of using payback period
- simple and easy to calculate + easy to understand the result - focuses on cash flows - emphasis speed of return; good for markets which change rapidly - straightforward to compare. competing projects
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drawbacks of using payback period
- ignores cashflows after payback has been reached - takes no account of the "time value of money" - may encourage short-term thinking - ignores qualitative aspects of a decision - doesn't actually create a decision for the investment
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what is the annual rate of return (ARR)
annual percentage return on a investment project based on average returns earned by the project
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drawbacks of using ARR
- ignores the timing of returns - focuses on profits rather than cash flows - doesn't adjust for the time-value of money
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benefits of using ARR
- simple to understand and easy to calculate - focuses on the overall profitability of an investment project - easy to compare ARR with other key target rates on return to helpmate a decision - use all the returns generated by a project
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concept links to NPV
- risk - investment - cashflow - ARR - payback
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what is net present value
net present value (NPV) calculates the monetary value now of a projects future cash flow
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what is discounting
method used to reduce the future value of cash flows to reflect the risk that they may not happen
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time value of money
- better to receive cash now rather than in the future - future cash flows are worth less - use discount factors to bring cash flows back to their present value - relevant discount factor determined by required rate of return
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calculation for the present value of a future cash flow
cash flow x discount factor =
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benefits of using NPV
- considers all future cash flows - reflects the risks that future cash flows will not be as expected - different levels of risk can be accounted for by adjusting the discount rate - create a straight forward decision - positive NPV suggests project should go ahead
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drawbacks of using NPV
- the most complicated method compared with payback & ARR - choosing the discount rate is hard, particularly for long projects - result can be influenced/manipulated using the discount rate
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key factors influencing investment decisions
financial factors: - investment criteria - total returns and sensitivity - alternative investments - financial position of the business non-financial factors: - corporate objectives - organisational culture & attitude to risk - management confidence in the investment appraisal data - business image ad reputation
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importance if investment criteria
- criteria = measures by which an investment will be judged - a target percentage rate of return is most common in business - this target return can be compared with the ARR, or used as bias for the discount rate in NPV calculations - often larger businesses require investments to satisfy more than one criteria
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investment decisions & organisational culture
- all investment decisions involve an element of risk-taking - the culture of a business is likely to significantly influence attitude to risk- taking - the ways in which management are rewarded or accountable for investment decisions will also be important