unit 7 Flashcards
what is ratio analysis
involves the comparison of financial data to gain insights into business performance
ratio analysis help too answer questions such as…
- why is one business more profitable
than the other - what returns are being earned in
investment in a business - is a business able to stay solvent
- how effectively is a business using its
assets
where does the information for ratio analysis come from
- income statement
- balance sheet
what are included in an income statement
- revenues
- cost of sales
- gross profit
- operating profit
- profit for the year
what are included in a balance sheet
- current assets
- current liabilities
- inventions
- trade receivables & payables
- long-term liabilities
- capital & reserves
main groups of ratios
- profitability
- liquidity
- financial efficiency
what are the key users of profitability ratios
- shareholders
- government
- competitors
- employees
what are the key users of liquidity ratios
- shareholders
- lenders
- suppliers
what are the key users of financial efficiency ratios
- shareholders
- lenders
- competitors
how long does it take for a current asset to become a non-current asset
12 months
limitations of ratio analysis
- one data set isn’t enough
- reliability of data
- based on the past
- comparability
why might ratio data not be entirely reliable
- financial information involves making
subjective judgements - different businesses have different
accounting policies - potential for manipulation of
accounting information (window-
dressing
importance of effective comparison
- one ratio is rarely enough (needs to
compare with competitors, analyse
trends) - circus stances change over time
(markets/industries change, different
economic/market conditions)
what don’t ratios tell you
- competitive advantages (brand
strength) - quality
- ethical reputation
- future prospects
- changes in the external environment
why are ratios good
- very useful analytical tools
- widely used and understood
- identify issues (don’t solve problems)
- range of indicators of firm
performance
definition of balance sheet
a financial snapshot of the business at a moment of time
what does a balance sheet show
source of all capital invested in the business for it to be able to operate, and in what form that money currently is in within the firm (stock, debt)
purpose and users of company accounts
- shows the value and size of the
business - gives an indication of a firms liquidity
- helps bank to identify collateral for
loan requests - shows current borrowing levels
what is a non-current asset
what the business owns with a lifespan of then a year. They are used repeatedly as part of the firms operations and won’t regularly be sold
what is a current asset
assets owned by the business that are likely to be turned into cash within one year. These assets constantly change form
what are current liabilities
short-term debts of the business, will have to be repaid within one year
what or non-current liabilities
debts that need to be repaid, but not within one year. also known as: creditors falling due after a year
what do capital and reserves show on a balance sheet
how the assets and business have been financed
other name for net current assets
working capital