unit 5.7 quizlet Flashcards
1
Q
Promotional activities
A
Communicating with customers about a business’ products
2
Q
Sales promotion
A
Short term incentives to buy i.e buy one get one free
3
Q
Advertising
A
Marketing communications to a customer i.e on the TV
4
Q
Public relations activities
A
Building a relationship with the general population
5
Q
Personal selling
A
Direct selling from one person to another or one business to another
6
Q
Factors influencing the promotional mix
A
Competitors actions, finance, nature of the market and product, target audience
