Unit 7 Flashcards

(60 cards)

1
Q

afloat

A

1
floating in water; not sinking.
they trod water to keep afloat

2
out of debt or difficulty.
I contrived to stay afloat in honest self-employment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

characteristic

A

Adjective
1
typical of a particular person, place, or thing.
large farms are characteristic of this area

Noun
1
a feature or quality belonging typically to a person, place, or thing and serving to identify it.
inherited characteristics such as blood groups

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

compete

A

Verb
1
strive to gain or win something by defeating or establishing superiority over others who are trying to do the same.
universities are competing for applicants

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

edge

A

Noun
1
the outside limit of an object, area, or surface; a place or part farthest away from the center of something.
a willow tree at the water’s edge

2
the sharpened side of the blade of a cutting implement or weapon.
a knife with a razor-sharp edge

3
a quality or factor that gives superiority over close rivals or competitors.
the veal had the edge on flavor

Verb
1
provide with a border or edge.
the pool is edged with paving

2
move gradually, carefully, or furtively in a particular direction.
she tried to edge away from him

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

financial

A

Adjective
1
relating to finance.
an independent financial adviser

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

inevitably

A

Adverb
1
as is certain to happen; unavoidably.
inevitably some details are already out of date

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

initial

A

Adjective
1
existing or occurring at the beginning.
our initial impression was favorable

Noun
1
the first letter of a name or word, typically a person’s name or a word forming part of a phrase.
they carved their initials into the tree trunk

Verb
1
mark or sign (a document) with one’s initials in order to authorize or validate it.
the man initaled the three warrants

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

motivation

A

Noun
1
the reason or reasons one has for acting or behaving in a particular way.
escape can be a strong motivation for travel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

niche

A

Noun
1
a comfortable or suitable position in life or employment.
he is now a partner at a leading law firm and feels he has found his niche

Adjective
1
denoting products, services, or interests that appeal to a small, specialized section of the population.
other companies in this space had to adapt to being niche players

Verb
1
place (something) in a niche or recess.
these elements were niched within the shadowy reaches

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

particular

A

Adjective
1
used to single out an individual member of a specified group or class.
the action seems to discriminate against a particular group of companies

2
especially great or intense.
when handling or checking cash the cashier should exercise particular care

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

personalized

A

Adjective
1
designed or produced to meet someone’s individual requirements.
a steward will deliver personalized service to every passenger

3
(especially of a deity or spirit) personified.
religious and magical systems involve personalized gods, spirits, or demons

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

potential

A

Adjective
1
having or showing the capacity to become or develop into something in the future.
a two-pronged campaign to woo potential customers

Noun
1
latent qualities or abilities that may be developed and lead to future success or usefulness.
a young broadcaster with great potential

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

product

A

Noun
1
an article or substance that is manufactured or refined for sale.
food products

2
a thing or person that is the result of an action or process.
his daughter, the product of his first marriage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

profit

A

Noun
1
a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.
pretax profits

Verb
1
obtain a financial advantage or benefit, especially from an investment.
the only people to profit from the entire episode were the lawyers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

project

A
Noun
1
an individual or collaborative enterprise that is carefully planned to achieve a particular aim.
a research project
Verb
1
estimate or forecast (something) on the basis of present trends or data.
spending was projected at $72 million

2
extend outward beyond something else; protrude.
I noticed a slip of paper projecting from the book

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

reputation

A

Noun
1
the beliefs or opinions that are generally held about someone or something.
his reputation was tarnished by allegations that he had taken bribes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

sound

A

Noun
1
vibrations that travel through the air or another medium and can be heard when they reach a person’s or animal’s ear.
light travels faster than sound

Verb
1
emit or cause to emit sound.
a loud buzzer sounded

Adjective
1
in good condition; not damaged, injured, or diseased.
they returned safe and sound

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

tip

A

Noun
1
the pointed or rounded end or extremity of something slender or tapering.
George pressed the tips of his fingers together
3
a sum of money given to someone as a reward for their services.
he never leaves a tip

Verb
1
attach to or cover the end or extremity of.
the peaks of the mountains were tipped with snow

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

unique

A

Adjective
1
being the only one of its kind; unlike anything else.
original and unique designs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

vital

A

Adjective
1
absolutely necessary or important; essential.
secrecy is of vital importance

2
full of energy; lively.
a beautiful, vital girl

Noun
1
the body’s important internal organs, especially the gut or the genitalia.
he felt the familiar knot contract in his vitals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

bond

A

Noun
1
a relationship between people or groups based on shared feelings, interests, or experiences.
there was a bond of understanding between them

2
a connection between two surfaces or objects that have been joined together, especially by means of an adhesive substance, heat, or pressure.
there was no effective bond between the concrete and the steel

Verb
1
join or be joined securely to something else, especially by means of an adhesive substance, heat, or pressure.
press the material to bond the layers together

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

brand

A

Noun
1
a type of product manufactured by a particular company under a particular name.
a new brand of detergent

2
an identifying mark burned on livestock or (formerly) criminals or slaves with a branding iron.
the brand on a sheep identifies it as mine

Verb
1
mark with a branding iron.
the seller had branded the animal with his grandfather’s name

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

burgeon

A

Verb
1
begin to grow or increase rapidly; flourish.
the city’s suburbs have burgeoned, sprawling out from the center

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

conglomerate

A

Noun
1
a number of different things or parts that are put or grouped together to form a whole but remain distinct entities.
the Earth is a specialized conglomerate of organisms

Adjective
1
relating to a conglomerate, especially a large corporation.
conglomerate businesses

Verb
1
gather together into a compact mass.
atoms that conglomerate at the center

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
consistently
Adverb 1 in every case or on every occasion; invariably. the vehicle consistently outperforms some of the best competitors 2 in a fair and impartial way. students have to be treated consistently by all staff members
26
convince
Verb 1 cause (someone) to believe firmly in the truth of something. Robert's expression had obviously convinced her of his innocence
27
endorsement
Noun 1 an act of giving one's public approval or support to someone or something. the issue of full independence received overwhelming endorsement
28
fleeting
Adjective 1 lasting for a very short time. hoping to get a fleeting glimpse of a whale underwater
29
ignore
Verb 1 refuse to take notice of or acknowledge; disregard intentionally. he ignored her outraged question
30
loyalty
Noun 1 the quality of being loyal. her loyalty to her husband of 34 years
31
outperform
Verb 1 perform better than. an experienced employee will outperform the novice
32
passion
``` Noun 1 strong and barely controllable emotion. a man of impetuous passion 2 the suffering and death of Jesus. meditations on the Passion of Christ ```
33
phenomenon
Noun 1 a fact or situation that is observed to exist or happen, especially one whose cause or explanation is in question. glaciers are unique and interesting natural phenomena 2 a remarkable person, thing, or event. the band was a pop phenomenon just for their sales figures alone
34
prevail
Verb 1 prove more powerful than opposing forces; be victorious. it is hard for logic to prevail over emotion
35
promote
Verb 1 further the progress of (something, especially a cause, venture, or aim); support or actively encourage. some regulation is still required to promote competition 2 advance or raise (someone) to a higher position or rank. she was promoted to General Manager
36
reverse
Verb 1 move backward. the truck reversed into the back of a bus Adjective 1 going in or turned toward the direction opposite to that previously stated. the trend appears to be going in the reverse direction Noun 1 a complete change of direction or action. the growth actuates a reverse of photosynthesis
37
selective
Adjective 1 relating to or involving the selection of the most suitable or best qualified. the mini-cow is the result of generations of selective breeding
38
staple
Verb 1 attach or secure with a staple or staples. Mark stapled a batch of papers together Adjective 1 main or important, especially in terms of consumption. the staple foods of the poor
39
status
Noun 1 the relative social, professional, or other standing of someone or something. an improvement in the status of women 2 the position of affairs at a particular time, especially in political or commercial contexts. an update on the status of the bill
40
thirst
Noun 1 a feeling of needing or wanting to drink something. they quenched their thirst with spring water
41
boon
Noun 1 a thing that is helpful or beneficial. the navigation system will be a boon to both civilian and military users
42
branch
Noun 1 a part of a tree which grows out from the trunk or from a bough. Sophie was in the branches of a tree eating an apple Verb 1 (of a road or path) divide into one or more subdivisions. follow this track south until it branches into two 2 (of a tree or plant) bear or send out branches. this rose has a tendency to branch and spread at the top
43
catch up
Noun 1 an informal meeting or conversation in which people find out or are briefed about things that have happened since they last met or spoke. it's the perfect destination for a coffee, some cake, and a catch-up 2 an act of catching up or matching someone or something in a particular activity. the country's catch-up phase of economic development
44
coincide
Verb 1 occur at or during the same time. publication is timed to coincide with a major exhibition
45
confront
Verb 1 meet (someone) face to face with hostile or argumentative intent. he confronted the robbers as they were trying to leave
46
controversy
Noun 1 disagreement, typically when prolonged, public, and heated. the announcement ended a protracted controversy
47
decisive
Adjective 1 settling an issue; producing a definite result. the Supreme Court voided the statute by a decisive 7–2 vote
48
enticing
Adjective 1 attractive or tempting; alluring. an enticing prospect
49
epicenter
Noun 1 the point on the earth's surface vertically above the focus of an earthquake.
50
firm
Adjective 1 having a solid, almost unyielding surface or structure. the bed should be reasonably firm, but not too hard Verb 1 make (something) physically solid or resilient. an exercise program designed to firm up muscle tone a business concern, especially one involving a partnership of two or more people. a law firm
51
looming
Verb 1 appear as a shadowy form, especially one that is large or threatening. vehicles loomed out of the darkness
52
opponent
Noun 1 someone who competes against or fights another in a contest, game, or argument; a rival or adversary. he beat his opponent by a landslide margin
53
point
Noun 1 the tapered, sharp end of a tool, weapon, or other object. the point of his dagger Verb 1 direct someone's attention toward something by extending one's finger or something held in one's hand. the boys were nudging each other and pointing at me
54
preponderance
Noun 1 the quality or fact of being greater in number, quantity, or importance. the preponderance of women among older people
55
proponent
Noun 1 a person who advocates a theory, proposal, or project. a collection of essays by both critics and proponents of graphology
56
remainder
Noun 1 a part of something that is left over when other parts have been completed, used, or dealt with. leave a few mushrooms for garnish and slice the remainder Verb 1 dispose of (a book left unsold) at a reduced price. titles are being remaindered increasingly quickly to save on overheads
57
routinely
Adverb 1 as part of a regular procedure rather than for a special reason. large-scale producers routinely vaccinate their birds against the disease
58
shift
Verb 1 move or cause to move from one place to another, especially over a small distance. I shift the weight back to the other leg Noun 1 a slight change in position, direction, or tendency. a shift in public opinion 2 one of two or more recurring periods in which different groups of workers do the same jobs in relay. the night shift
59
turnover
Noun 1 the amount of money taken by a business in a particular period. a turnover approaching $4 million 2 the rate at which employees leave a workforce and are replaced. high staff turnover left the program with too many young instructors 3 a small pie made by folding a piece of pastry over on itself to enclose a sweet filling. an apple turnover
60
wealthy
Adjective 1 having a great deal of money, resources, or assets; rich. the wealthy nations of the world