Vocabulary : The company / Communication et culture d'entreprise Flashcards by Puybareau Yohan

Q

Accomplir

A

To achieve

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Q

Placement publicitaire

A

Ad placement

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Q

Un publicitaire, une publicité

A

Advertiser, ad

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Q

Service après-vente

A

After-sales service

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Q

Dénigrement sur les réseaux

A

Bashtag

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Q

Campagne de notoriété

A

Brand building

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Q

Image / nom de marque

A

Brand image / name

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Q

Positionnement d’une marque

A

Branding

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Q

Renforcer le moral

A

To boost morale

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Q

Construire une relation

A

To build a relationship

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Q

Piège à clic

A

Clickbait

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Q

Faire comprendre, transmettre

A

To convey

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Q

Comportement de l’entreprise

A

Corporate behaviour (GB) / behavior (US)

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Q

Gestion de crise

A

Crisis management

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Q

Nuire à, endommager

A

To damage

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Q

Limitation des dégâts

A

Damage control

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Q

Tromper, tromperie

A

To deceive, deception

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Q

Souligner

A

To emphasize, highlight, underline

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Q

Garantir

A

To ensure

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Q

Retour

A

Feedback

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Q

Contacter

A

To get in touch with

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Q

Blanchiment écologique

Study These Flashcards

A

Greenwashing

Q

Directive, principe

Study These Flashcards

A

Guideline

Q

Gérer une crise

Study These Flashcards

A

To handle a crisis

Faire du mal à

To harm

Améliorer

To improve

Marketing des influenceurs

Influencer marketing

Faire du lobbying

To lobby

Perdre le contrôle sur

To lose control over

Fidélité

Loyalty

Les médias

The media

Mensonger

Misleading

Contrôler un contenu

To monitor content

Sondage

Opinion survey

Être florissant

To prosper

Publicité, renommée

Publicity

Renforcer

To reinforce / To enhance

Fiable

Reliable

Responsabilité

Responsability

Partager

To share

Salir, calomnier

To smear

Plateforme de réseau social

Social media outlet

Résoudre un problème

To solve a problem

Expert en relations publiques

Spin doctor

Porte-parole

Spokesperson

Faire du bouche à oreille

To spread word of mouth

Gestion des talents

Talent management

Cibler

To target

Ternir

To tarnish

Pistage des internautes

Tracking

Faire confiance à ; (non) fiable

To trust ; (un)trustworthy

Mise à jour

Update

Valeur

Value

Faire ce qu'on a annoncé

To walk the talk