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week 10 Flashcards

(11 cards)

1
Q

Why is sustainability becoming essential for organisations?

A

Due to rising consumer awareness, global environmental challenges, and ethical expectations, sustainability has become key for brand reputation, competitive advantage, and long-term success.

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2
Q

What evidence supports the rise of conscious consumption?

A
  • 1 in 3 UK consumers care about where products come from
*    74% would pay 5% more for ethically produced clothing 

*    Millennials are most willing to spend on sustainable goods
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3
Q

What are the UN Sustainable Development Goals (SDGs)?

A
  • 17 global goals adopted in 2015 to be achieved by 2030
*    Address economic, social, and environmental sustainability 

*    Provide a framework for businesses to align with global needs
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4
Q

What is Life Cycle Analysis (LCA)?

A

A method for assessing the environmental impact of a product across its entire life cycle: raw materials, manufacturing, packaging, distribution, use, and disposal.

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5
Q

How does Coca-Cola illustrate Life Cycle Analysis?

A
  • Mining aluminium = environmental damage
*    Manufacturing = high energy/water use 

*    Distribution = emissions 

*    Disposal = recyclable but not always recycled
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6
Q

What are components of a sustainable business strategy?

A
  • Ethical product design
*    Profit reinvestment in social/environmental causes 

*    Honest communication 

*    Market segmentation 

*    Environmental systems & cradle-to-grave products 

*    Anticipating future stakeholder needs
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7
Q

What are the three pillars of sustainable marketing?

A
  1. Value-driven – Align with consumer values
2.    Social-conscious – Demonstrate ethical responsibility 

3.    Mission-driven – Align business purpose with global good
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8
Q

How does Patagonia implement sustainable marketing?

A
  • Uses recycled/organic materials
*    Donates 1% of sales to environmental causes 

*    Transparent supply chain 

*    Mission: “We’re in business to save our home planet”
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9
Q

What is B Corporation certification?

A

A certification for businesses that meet high standards of social and environmental performance, accountability, and transparency — making them a force for good.

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10
Q

What is the degrowth movement?

A

A strategy to reduce energy and resource use in order to rebalance the economy with nature, reduce inequality, and improve well-being (Hickel, 2020).

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11
Q

What are real-world examples of degrowth in practice?

A
  • Copenhagen & Amsterdam: Cycling over cars
*    Repair cafés: Reduce waste 

*    Shorter workweeks: Improve quality of life 

*    Renewables: Lower emissions 

*    TOAST & Hiut Denim Co.: Durable, slow fashion products
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