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Comm 226: Business Technology Management > week 10: E business > Flashcards

week 10: E business Flashcards

(73 cards)

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1
Q

E-commerce (EC)

A

the process of buying, selling, transferring or exchanging products, services or information via computer networks, including the Internet

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2
Q

E-business

A

in addition to EC

e-business also refers to servicing customers, collaborating with business partners, and performing electronic transactions within an organization

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3
Q

Brick-and-mortar organizations

A

purely physical

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4
Q

Virtual organizations

A

engaged only in ED (also called “pure play”)

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5
Q

Click-and-mortar

A

conduct some e-commerce activities, yet their business is primarily done in the physical world

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6
Q

Buy books at university bookstore in person

Brick-and-mortar, Partial EC or Pure EC?

A

Bricks-and-mortar

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7
Q

Use Internet to order physical book from Amazon

Brick-and-mortar, Partial EC or Pure EC?

A

Partial EC

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8
Q

Order and download e-book from Amazon

Brick-and-mortar, Partial EC or Pure EC?

A

Pure EC

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9
Q

Business-to-Consumer (B2C)

A

business sells to consumers

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10
Q

Business-to-Business (B2B)

A

business sells to business

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11
Q

Consumer-to-Consumer (C2C)

A

consumers sell to consumers

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12
Q

Business-to-Employee (B2E)

A

business interacts with employees (e.g. pays payroll)

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13
Q

Government-to-Citizen (G2C) or Government-to- Business (G2B)

A

government interacts with consumers or business (e.g. collects taxes)

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14
Q

Mobile Commerce (m-commerce)

A

any of the e-commerce types handled using mobile systems

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15
Q

Types of E-commerce

A

Business-to-Consumer (B2C)

Business-to-Business (B2B)

Consumer-to-Consumer (C2C)

Business-to-Employee (B2E)

Government-to-Citizen (G2C)

Government-to- Business (G2B)

Mobile Commerce (m-commerce)

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16
Q

Online direct marketing

A

selling online directly to customers

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17
Q

Electronic tendering system

A

B2B reverse auction

involves requesting quotes from suppliers

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18
Q

Name-your-own-price

A

using an intermediary

customers decide how much they are willing to pay

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19
Q

Name-your-own-price

A

using an intermediary

customers decide how much they are willing to pay

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20
Q

Find-the-best-price

A

intermediaries search for and provide the best price for what customers want

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21
Q

Affiliate marketing

A

logos or banners are placed on partner sites

if purchases are made then the advertiser pays a commission to the affiliate

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22
Q

Affiliate marketing

A

logos or banners are placed on partner sites

if purchases are made then the advertiser pays a commission to the affiliate

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23
Q

Viral marketing

A

“friend marketing”

relying on people to tell their friends electronically about products

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24
Q

Group purchasing (e-coops)

A

groups of buyers negotiate volume discounts

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25
Online auctions
products are auctioned online
26
Product customization
online self-configuration of products that are individually produced
27
Electronic marketplaces and exchanges
online private (one seller) or public (many sellers) marketplaces attract many buyers
28
Bartering Online
exchanges or sales of products without the exchange of cash using an intermediary (i.e. auction using “points”)
29
Deep discounters
online direct sales at low prices (i.e. deeply discounted) for special promotions or “fire sales” e.g. ends of lines
30
two types of online auctions
Forward auctions Reverse auctions
31
Forward auctions
try to obtain the highest amount for a product or service placed on sale by a buyer increases sales prices over time ex: eBay
32
Reverse auctions
the buyer tries to obtain the lowest price from a seller by requesting a quote lowers buying prices over time ex: Merx
33
Forward auctions
try to obtain the highest amount for a product or service placed on sale by a buyer ex: eBay
34
Reverse auctions
the buyer tries to obtain the lowest price from a seller by requesting a quote
35
benefits of e-commerce to organizations
Makes national and international markets more accessible Lowering costs of processing, distributing, and retrieving information
36
benefits of e-commerce to customers
Access a vast number of products and services around the clock (24/7/365)
37
benefits of e-commerce to organizations
Makes national and international markets more accessible Lowering costs of processing, distributing, and retrieving information
38
benefits of e-commerce to customers
Access a vast number of products and services around the clock (24/7/365)
39
benefits of e-commerce to society
Ability to easily and conveniently deliver information, services, and products to people in cities, rural areas, and developing countries
40
benefits of e-commerce to society
Ability to easily and conveniently deliver information, services, and products to people in cities, rural areas, and developing countries
41
Technological Limitations to e-commerce
Lack of universally accepted security standards Insufficient telecommunications bandwidth in some areas Expensive accessibility to the web in some countries or regions
42
non-technological Limitations to e-commerce
E-commerce is insecure There are unresolved legal issues It lacks a critical mass of sellers and buyers
43
Electronic storefronts (e-storefronts)
have a unique URL for a single organization they can be extensions of physical stores
44
Electronic malls (e-malls)
have many individual shops also grouped under a single URL Referral malls Purchasing malls
45
disintermediation
the function(s) of intermediaries is automated or eliminated in online service industries
46
Purchasing malls
provide a common shopping cart for multiple vendors
47
Online service
customers accessing services via the Web Intermediaries or middlemen provide information and/or provide value-added services
48
disintermediation
the function(s) of intermediaries is automated or eliminated in online service industry
49
online service industries
Cyberbanking Online securities trading Online job market Travel services Online advertising
50
online advertising methods
Banners (example of a banner ad below) Pop-up ad Pop-under ad Spamming Permission marketing Viral marketing
51
online advertising methods
Banners (example of a banner ad below) Pop-up ad Pop-under ad Spamming Permission marketing Viral marketing
52
problems in e-tailing
Channel conflict Showrooming Order fulfillment
53
Channel conflict
occurs when clicks-and-mortar companies may face a conflict with their regular distributors when they sell directly to customers on-line
54
Showrooming
shoppers visit a bricks-and-mortar store to look at products in person, then research the product online, often buying it elsewhere
55
Sell-side marketplaces Key mechanisms
electronic catalogues and forward auctions
56
main solution to channel conflict, show rooming, and order fulfillment
Multichannelling
57
Multichannelling
a process many companies use to integrate their on-line and off-line channels also known as omni-channelling
58
B2B Sell-side marketplace
organizations sell their products or services to other organizations electronically from their own Web site and/or from a third-party Web site.
59
types of electronic exchanges
private exchanges public exchanges
60
B2B buy-side marketplace
a model in which organizations attempt to buy needed products or services from other organizations electronically
61
buy-side marketplaces Key mechanisms
reverse auctions
62
types of public exchanges
vertical horizontal functional
63
types of electronic exchanges
private exchanges public exchanges
64
private exchanges
have one buyer and many sellers
65
public exchanges
E-marketplaces independently owned by a third party and connect many sellers and many buyers
66
types of public exchanges
vertical horizontal functional
67
vertical public exchanges
connect buyers and sellers in a given industry
68
horizontal public exchanges
Exchanges connect buyers and sellers across many industries
69
functional public exchanges
provide needed services such as temporary help or extra office space on an “as-needed” basis
70
Ethical Issues with e commerce
Privacy Tracking Use of the Internet for illegal or unethical purposes
71
Fraud on the Internet
fraudulent activity
72
Cybersquatting
practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else
73
Domain Tasting
a practice of registrants using the five-day "grace period" at the beginning of a domain registration to profit from pay-per-click advertising

Comm 226: Business Technology Management (15 decks)

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