Week 10 Emotional Interaction

Question 1

Traditional User Experience: Focus: List

Answer 1

• Ease to use
• Efficient
• effective

Question 2

Modern User Experience: Focus: List

Answer 2

Pyramid: Emotional Design (Top Down)

Pleasurable
Usable
Reliable
Functional

Question 3

Classical Theories of Emotion

Answer 3

Stimulus -> Changes in body -> Emotion
Stimulus -> Cognitive Appraisal -> Emotion

Question 4

Relationship between UI, Emotion and Feeling

Answer 4

UI -> Emotion -> Feeling About UI
UI -> Feeling About UI

Question 5

Emotion, Feeling and Mood: How They Work Together

Answer 5

UI can make people happy, sad, change how they feel all the emotions lol

Question 6

Emotional Interaction in HCI: Definition

Answer 6

“How users feel and react when
interacting with technologies.”

Question 7

Forgivingness in HCI

Answer 7

“People will forgive minor frustrations when they
encounter imperfections in attractive products.”

Question 8

Emotional Interaction: Arnold’s Appraisal Theory of Emotion

Answer 8

UI <perception> Cognitive Appraisal <generation> Emotion <response> Action</response></generation></perception>

Question 9

Emotional Interaction: Classification
(The two branches)

Answer 9

Emotional Interaction creates two branches into
Emotional Design & Affective Computing

Question 10

Emotional (UI) Design

Answer 10

…the creating of UIs that evoke positive emotions
to foster positive user experience and create a
strong connection between users and the product.

Question 11

Russell’s Circumplex Model (1980)

Answer 11

Big circle with lots of emotions around the edges of the circle

Question 12

Plutchik’s Emotional Wheel (FAST-DAYS)

Answer 12

Fear
Anger
Sadness
Trust
-
Disgust
Anticipation
Joy
Suprise

Question 13

Don Norman’s 3 Cognitive Levels of Emotional Design

Answer 13

Reflective: Overall impression
Behavioral: Usability & Performance
Visceral: Initial attractiveness and appeal

Question 14

“Friendly” Interfaces Evoke Positive Emotions: Research

Answer 14

But don’t make them too child like or annoying or difficult to understand and use.

Question 15

Persuasive Technology (PT) – (Fogg, 2003)

Answer 15

Interactive systems
designed to change
people’s attitudes and
behaviors
* Self-monitoring
* Feedback
* Suggestions
* Reminders
* Incentives
* Social influence

Examples:
* Fitbit
* Fitness app
* Recommender system
* E-commerce websites
* Amazon 1-click

Question 16

How to Apply Emotional Design

Answer 16

Gain a deep understanding
of your users

Begin with a good
functional design

Question 17

Emotional Design Guidelines (13)

Answer 17

Give your work a signature
personality

Make design engage users as
a personable character

Use video/sound to carry
messages “in character”

Use the right tone to inspire
or accommodate emotions

Customize microcopies to
what users can relate to

Personalize the
experience for different
users

Use gamification elements

Use polite, light-hearted/
humorous messages

Use color and contrast
advantageously

Use storytelling to elicit
emotions, empathy, interest

Use anthropomorphic
objects appropriately

Use zoomorphic objects
and shapes appropriately

Use Skeuomorphic
elements appropriately

Question 18

Anthropomorphism: Media Equation (Reeves and Nass, 2003)

Answer 18

People tend to treat computers and other
media as if they were real people

Argument: computers should emulate
human etiquette…

Would users be as forgiving of computers
saying sorry…

How sincere would they think the
computer is being?

How else should computers communicate
with users?