Week 9 & 10 Flashcards
(119 cards)
What is Attention?
Attention is the ability to preferentially process some parts of a stimulus at the expense of processing of other parts of the stimulus.
For example, if you focus your attention on my face, you will preferentially process my face at the expense of processing other objects in the scene.
Consequently, you will perceive my face more clearly than other objects in the scene.
Why is attention needed?
Your perceptual system has a limited capacity.
You can’t process everything in the visual scene simultaneously
For example, in front of me now there are lots of people.
I can’t look at everyone at the same time.
To avoid being overwhelmed, I pay attention to only one person at a time and ignore the rest.
Attention therefore helps us avoid becoming overwhelmed.
What is the difference between overt and covert attention?
Overt attention involves looking directly at an object
Covert attention involves looking at one object but attending to another object
How do you monitoring Attention?
Unless you purposely try not to, generally you always look at (i.e. fixate) the object to which you attend
Thus, we can generally tell where someone is attending just by tracking their eye movements.
When a person looks at an object, they are said to fixate it.
The eye movements between fixations are ballistic (i.e. very fast).
What is the term for the eye movements between fixations?
These eye movements are called saccades.
Your eyes do not scan over a visual scene smoothly.
Instead, they jump from point to point.
They jumps are known as ______
Saccades
The rests between the jumps, where the eyes stay looking directly at one part of the scene, are known as ________
fixations
What you fixate is determine by your goals and expectations.
True or False?
True
What directs our attention?
Two processes:
- An initial involuntary process (mediated by attentional capture)
- A subsequent voluntary process (guided by your goals and expectations)
Initially, when a scene is first presented, your fixations are captured by salient parts of the scene
- This phenomenon is known
as “attentional capture” and
is involuntary.
After the first few fixations, you can then direct your fixations according to your goals
- This process is voluntary.
What is attentional capture?
Initially, when a scene is first presented, your fixations are captured by salient parts of the scene
This phenomenon is known as “attentional capture” and is involuntary.
How is attentional capture determined?
Determined by salience of image/object
Salience = the quality of being noticeable
Here, attention is first directed to the red match-head as it is the most salient object in the scene
What is salience?
Salience = the quality of being noticeable
What is the Theeuwes (1992) study?
The task was to report the orientation of the line in the square
The red circle was irrelevant.
However, because it was salient, attention was initially directed to it, and participants often reported the orientation of its line.
What Captures Our Attention?
Basically…contrast
- Regions of colour contrast or luminance contrast
- Regions of size contrast
- Regions orientation contrast
- Regions of motion/flicker contrast
What directs our attention?
Saliency determines what we attend to first (i.e. the first few fixations)…
…after that what we attend to is determined by cognitive factors such as the observer’s goals and expectations.
How do expectations influence attentional capture?
Fixations not only determined by goals
Your expectations also determine your fixations
If an object is unexpected, you will fixate on it for longer and fixate it more often
What Are the Effects of Attention?
Attention speeds responses
Attention can influence appearance
Attention can influence physiological responding
What is the Carrasco et al. (2004) study?
Required to report orientation of higher contrast grating
When both gratings were of equal contrast, typically reported orientation of cued grating…
…suggesting that cued grating appeared to be higher contrast
Proves Attention Can Change the Apparent Contrast of an Object
What has the study of Carrasco et al. (2004) shown?
So Carrasco et al. (2004) showed that attention can make objects appear to have a higher contrast.
Other studies have shown that attention can make objects appear bigger, faster, and more richly coloured (Anton-Erxleben et al., 2007; Fuller & Carrasco, 2006; Turatto et al., 2007).
Essentially, attention makes perception more vivid.
Attention affects not only how quickly a person can respond to a stimulus but also the appearance of the stimulus.
How can Attention Influence Physiological Responding?
Attention can also affect the physiological response to a stimulus.
Essentially, neurons in the brain respond more strongly to attended stimuli than to unattended stimuli.
Why is attention needed?
Your perceptual system has a limited capacity.
You can’t process everything in the visual scene simultaneously.
To avoid being overwhelmed, you pay attention to only part of the scene at a time and ignore the rest.
Attention therefore helps you avoid becoming overwhelmed.
What is the Binding Problem?
Different aspects of a stimulus are processed independently, often in separate brain areas.
The issue of how an object’s individual features are combined (i.e. bound) to create a coherent percept is known as the binding problem.
For example, motion is processed by the dorsal stream and form is processed by the ventral stream
How does the Binding problem become more difficult?
The problem becomes more difficult when there are multiple objects
What is the Feature Integration Theory (FIT)?
Feature Integration Theory (FIT) suggests that the binding problem is solved by attending to only one location at at time.
Crucially, only features associated with that location are processed, so only those features are bound together.
This avoids binding features from different objects.