Week 9 Flashcards
(13 cards)
1
Q
challenges for international business
A
- global competition
- converging consumer behavior
- commodification
- decreasing periods of competitive advantage
- rising pace of technological development
- decreasing innovation cycles
2
Q
the challenges in international marketing (wichtig)
A
- tariff barriers
- administrative policies
- considerable diversities
- political environment and instability
- place constraints
- variations in exchange rates
- norms and ethics challenges
- terrorism and racism
3
Q
sales coordinate with marketing departement to
A
customer targeting
brand awareness
product-launching
4
Q
the challenges in international sales
A
customization translation social selling cross-cultural issues localization of communication partnering
5
Q
after sales services
A
sales guarantees warranties spare parts management repair services installation updating upgrading trainings etc.
6
Q
challenges in international customer service
A
language culture time differences responsiveness culture knowledge about the situation of the customer knowledge about the product
7
Q
criteria for location selection
A
talent pools universities time zone accessibility from home country government support laboratory buildings schools and quality of life
8
Q
cross-boarder cooperation challenges
A
- Clear contracts with clarity about legal situation and financial framework conditions
- Knowledge of the culture of the other countries
- Knowledge of the natural conditions in the other countries
- Agreed organizations and well defined contact persons
- Agreements on communication, reports and documents
- Agreements on dealing with disruptions, problems and conflicts
- Real support from management
- Committed and qualified managers and employees
9
Q
the four risks of international busienss
A
commercial risk
country (financial) risk
currency risk
cross-cultural risk
10
Q
risk management
A
- risk identification
- risk analysis
- risk prevention
- risk control
11
Q
risks in global value chains
A
- shocks based on interconnections
- financial or credit constraints
- rapid shifts in global production locations
- changes in laws, tariffs or taxes
12
Q
elements of intellectual property
A
patents
trademarks
designs
13
Q
Intellectual property
aspects to consider
A
- Your subsidiaries need access to IP to produce for you
- Not all nations look at IP the same way
- Therefore your company needs a clear concept on how to deal with IP
- Create different layers
- Give select access on a “as needed” bases
