This class was created by Brainscape user Nadia Olivia. Visit their profile to learn more about the creator.
By:
Nadia Olivia
- decks
- flashcards
- learners
Decks in this class (18)
Chapter 1
What is marketing 1,
4 ps of marketing 2,
The 4 orientations of marketing 3
9
cards
Chapter 2
What is a marketing strategy 1,
Origin and similarities of market...,
Steps in developing a marketing s...
13
cards
Chapter 3
To adapt you must study the envir...,
Why is information important 2,
2 broad response strategies to a ...
18
cards
Definitions - Law
Price fixing 1,
Price discrimination 2,
Predatory pricing 3
11
cards
Chapter 4
Consumers need recognition 1,
Functional needs 2,
Psychological needs 3
49
cards
Chapter 5
What is the purpose of the first ...,
Why is geographic segmentation us...,
What characteristics define demog...
25
cards
Chapter 14
Steps in launching a successful i...,
Identify target audience 2,
How to identify your ta from the ...
33
cards
Chapter 15
Agencies that are responsible for...,
Mass marketing tool 2,
Aida model 3
30
cards
Chapter 8
What is a product 1,
New products 2,
Why do firms create new products 3
20
cards
Chapter 9
3 components of a product 1,
Types of products 2,
Product category 3
21
cards
Chapter 11
What is price 1,
Relevance importance of pricing 2,
5 cs of pricing factors affecting...
34
cards
Chapter 12
Upstream channel or supply chain 1,
Downstream or distribution channel 2,
Importance of distribution and ch...
22
cards
Chapter 13
What is retailing 1,
Identifying types of retailers 2,
3 types of food retailers 3
11
cards
Chapter 7
Marketing research 1,
The marketing research process 2,
Define the research problem objec...
14
cards
Chapter 5
B2b markets 1,
B2b marketing involves buying sel...,
B2b marketing vs b2c marketing 3
8
cards
Chapter 10
Service 1,
Characteristics of services 2,
Service quality 3
14
cards
Chapter 16
Globalization 1,
Political and legal factors 2,
Economic factors 3
11
cards
Chapter 17
Why should we care about ethics s...,
Corporate social responsibility c...,
Stakeholders impacted by csr 3
7
cards
More about
BU252
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Nadia Olivia's BU252 flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
