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Decks in this class (39)
SQL Syntax
What does the select statement do...,
What clause specifies which table...,
Which clause filters rows based o...
47
cards
Advance SQL Concepts
Blank 1,
What are window functions 2,
What does row_number do 3
54
cards
Meta Style Qestions
Easy write a solution to find all...,
Blank 2,
Given table sales user id amount ...
27
cards
Metrics Product Analytics
A good framework for defining any...,
Retention is a specific type of m...,
Blank 3
3
cards
Patterns
Row number over partition by user...,
Lag lead 2,
Sum x over order by date 3
13
cards
Product Metrics
Whats the difference btw gross pr...,
What is a north star metric nsm 2,
Why use a north star metric 3
122
cards
Google specific to the role
What is the shopping graph 1,
Core objectives of the shopping g...,
Key shopping graph quality dimens...
93
cards
Meta specific role
Blank 1,
What is meta s product analytics ...,
What does product leadership mean...
90
cards
Google Exp Atrrb
What is gmv 1,
What are guardrail metrics in exp...,
Give examples of guardrail metric...
21
cards
Google Experim Atrrb Advanced
What is a markov chain attributio...,
What is the intuition behind shap...,
When is shapley value preferred o...
28
cards
Interview Questions
Blank 1
1
cards
Google Shopping Metrics Design Basics
Blank 1,
Traffic 2,
Active users 3
21
cards
Universal Metric Framework
Universal metric formula 1,
Volume drivers 2,
Conversion drivers 3
5
cards
Rapid Fire: Building Trees
Blank 1,
Break down clicks 2,
Break down pdp views 3
10
cards
Google Style Thinking Drills
Blank 1,
What is the first thing google ex...,
What is the second step 3
10
cards
Rapid Fire: Diagnosis Prompts
Blank 1,
Pdp views drop top hypothesis buc...,
Ctr drops what 3 buckets do you c...
8
cards
Tree Building Speed Drill Prompts
Build a tree for search to purcha...,
Build a tree for retention 2,
Build a tree for time spent 3
5
cards
THE GOLDEN META/GOOGLE QUESTION
When answering any metric questio...
1
cards
SRM
Srm 1,
Why is srm dangerous in a b tests 2,
How do you detect srm 3
10
cards
CUPED
What is cuped 1,
Why does cuped make a b tests fas...,
What does the cuped adjustment fo...
10
cards
Advanced SRM
Blank 1,
Does a small imbalance eg 51 vs 4...,
Should chi square for srm be run ...
11
cards
Advanced CUPED
What happens if cuped baseline x ...,
Why must users exist in both pre ...,
What happens if correlation betwe...
10
cards
Scenario-Based SRM
Scenario assignment logs show 50 ...,
Scenario srm only for new users w...,
Scenario srm appears only in eu r...
7
cards
Google-Specifig A/B Testing
In google scale experiments why i...,
Why does google emphasize cuped 2,
Why must srm checks be run before...
4
cards
TRAFFIC & IMPRESSIONS (Macro Level)
What are impressions 1,
Does 1 user generating 10 impress...,
Formula ish intuition of impressi...
9
cards
USERS, VISITS, SESSIONS
User 1,
Visit 2,
Session 3
9
cards
Funnel Benchmark Ranges
What is the benchmark for search ...,
What does a low search view item ...,
What is the benchmark for view it...
9
cards
Interpreting Funnel Behavior
Which funnel step normally has th...,
What does a healthy funnel look l...,
What does a broken funnel look li...
5
cards
Device-Based Funnel Interpretation
Large drop only on mobile web bet...,
Large drop only on desktop betwee...,
When funnel differs drastically b...
3
cards
Shopping Graph Effects
What funnel steps does shopping g...,
Why doesn t shopping graph increa...,
Why would better product attribut...
3
cards
Diagnostic Hypotheses
If view item add to cart is low w...,
If checkout purchase drops sudden...,
If only mobile web drops signific...
3
cards
What is “normal” vs “suspicious”?
What is a suspiciously low upper ...,
What is a suspiciously low mid fu...,
What is a suspiciously low checko...
4
cards
One-Sentence Insights to Memorize
What s the key insight behind vie...,
What s the key insight behind add...,
What s the key insight behind che...
4
cards
Cohorts Basics
For a music streaming app you loo...,
Acquisition 2,
Behavioral 3
20
cards
Rolling Windows
What does partition by do in wind...,
7 day rolling widnow 2
2
cards
5-Step Cohort Interpretation Framework
What is step 1 of cohort interpre...,
What does a normal cohort curve l...,
What does a weird cohort shape in...
22
cards
DECK 1 — Core Framework (Volume Decomposition)
What is the general volume formul...,
What does users measure 2,
What does frequency measure 3
6
cards
DECK 2 — Conversion vs Quality (Meta Rulebook)
When do we use conversion 1,
When do we use quality 2,
What is the meta heuristic to dec...
10
cards
DECK 3 — Domain-Specific Volume Trees (6 product areas)
0
cards
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