This class was created by Brainscape user Brianna Morrison. Visit their profile to learn more about the creator.
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Brianna Morrison
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Decks in this class (6)
Lecture 1: Introduction
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23
cards
Lecture 2: Segmentation, Targeting, & Positioning
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58
cards
Lecture 3: Value to Customer & Value of Customer
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19
cards
Lecture 4: Product
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24
cards
Lecture 5: Pricing: Goals, revenue models, & approaches
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33
cards
Lecture 6: Place/Distribution & Promotion/Communication
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27
cards
More about Managing Customer Value
- Class purpose General learning
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