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Decks in this class (6)
Lecture 1: Introduction
Customer value 1,
Value drivers 2,
Calculating value 3
23
cards
Lecture 2: Segmentation, Targeting, & Positioning
Segmentation 1,
Groups ie segments preliminary qu...,
Step 1 creating the segmentation ...
58
cards
Lecture 3: Value to Customer & Value of Customer
Value 1,
Value to customer vtc 2,
Value of customer voc 3
19
cards
Lecture 4: Product
Growth strategies the ansoff matr...,
3 ways of new product development...,
The orthodox way 3
24
cards
Lecture 5: Pricing: Goals, revenue models, & approaches
Goals of pricing 1,
Revenue models in pricing 2,
Approaches to pricing quantifying...
33
cards
Lecture 6: Place/Distribution & Promotion/Communication
Distribution place 1,
Distribution channel strategy bus...,
Key decisions regarding channel v...
27
cards
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Managing Customer Value
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