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Decks in this class (5)
Chapter 7
Segmentation 1,
Targeting 2,
Differentiation 3
27
cards
Chapter 8
Product 1,
Service 2,
Consumer product 3
44
cards
Chapter 9
Brand 1,
Brand personality 2,
Brand equity 3
17
cards
Chapter 10
Price 1,
Customer value based pricing 2,
Good value pricing 3
19
cards
Chapter 11
Value delivery network 1,
Marking channel 2,
Retailing 3
22
cards
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MARK 301
- Class purpose General learning
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