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Jennifer qiu
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Decks in this class (14)
Marketing - 1. Einleitung
Definition markt,
Definition bezugsobjekte des mark...,
Zielobjekte des marketing
18
cards
Marketing - 2. Marketing Planung
Marketing planung,
Schaubilder marketing planungwich...,
Produktbezogene marketingplanung
10
cards
3. Marketingstrategie - 3.1. Grundlagen
Marketingstrategie,
Strategisches marketing,
Okonomiesche marketingziele
7
cards
3.2. Strategieentwicklung
Strategieentwicklungf 37,
Strategische unternehmensplanung,
Strategische marketingplanung
15
cards
3.3 Strategieformulierung + 3.4 Bewertung
Grundlegende wettbewerbsstrategien,
Produkt markt matrix,
Pmm marktdurchdringung
11
cards
4. Marketing Forschung
Marktforschung definition,
Ziele der marktforschung,
Funktionen der marketingforschung
15
cards
5.1 Produkt-/ Leistungspolitik - 5.1.1 Grundlagen + Innovationsmanagement
Produktpolitik,
Produkt,
Produktmanagement umfasst alle ta...
18
cards
5.1.2.2. Management etablierter Produkte
Produktprogramm sortiment definition,
Strukturmerkmale eines produktpro...,
Entscheidungen im produktprogramm...
11
cards
5.2 Preispolitik
Preis def,
Def preispolitik,
Anlasse fur preisentscheidungen
22
cards
5.3 Kommunikationdpolitik (promotion)
Def kommunikationspolitik,
Pradigma der kommunikation,
Idealtypischer prozess der kommun...
56
cards
5.4 Vertriebspolitik (placement)
Def vertriebspolitik,
Def vertriebsorgane,
Vertriebswegentscheidung direkter...
21
cards
6. Internationales Marketing
Def internationales marketing,
Def multinationales marketing,
Def globales marketing
16
cards
7. Marketing Organisation
Def marketingorganisation,
Def interne marketingorganisation,
Def externe marketingorganisation
11
cards
8. Marketing Kontrolle
Def marketing controlling,
Vier zentrale funktionen des mark...,
Typen des marketing controllings ...
12
cards
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marketing
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