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Decks in this class (12)
Contemporary Marketing
Is the activity set of instituion...,
The power of a good or service to...,
Four types of utility 3
25
cards
POINTERS TO REVIEW
Is the activity set of institutio...,
The power of a good or service to...,
Conversion of raw materials into ...
31
cards
UNDERSTANDING BUYERS AND MARKETS
Is the process through which the 1,
Was a german american psychologis...,
Interpersonal determinants of con...
23
cards
GLOBAL MARKETING
Marketing domestically 1,
Purchasing foreign goods and 2,
Is an important economic 3
29
cards
SOCIAL MEDIA MM
Defined collectively as the 1,
Type of software or technology th...,
Enables users to communicate with...
7
cards
DISTRIBUTION (FINALS)
Movement of goods and services fr...,
System of marketing institutions ...,
Process of coordinating the flow ...
20
cards
MARKETING CHANNELS AND INTERMEDIARIES
The simplest and shortest marketi...,
Intermediaries are middlemen who ...,
Network that moves products to a ...
11
cards
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
The backbone that keeps businesses 1,
Also known as the value chain is ...,
Controlling part of the supply ch...
4
cards
PERSONAL SELLING AND SALES PROMOTION
It is a interpersonal influence p...,
Method of retail in which product...,
The practice of sales representat...
18
cards
BRAND POSITIONING
Refers to the place a brand occup...,
Identifying and understanding the...,
Determining the unique attributes...
10
cards
BRAND EQUITY
Refers to the intangible value th...,
Is thus a product or service whos...,
Is the process of endowing produc...
15
cards
ADDITIONAL INFORMATION
Process of coordinating the flow ...,
System of marketing institutions ...,
3the act of designing a company s...
26
cards
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