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- flashcards
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Decks in this class (15)
1. Supply and Demand
Using a specific example illustra...,
Broadly explain the concept of su...,
Identify the factors that can inf...
54
cards
2. Factors that Affect the Price of a Bottle of Wine
What are the 2 categories of grap...,
What are the stages of factors th...,
What does the price of land refle...
71
cards
3. Types of Production Businesses
Define an estate producer 1,
What are the advantages of estate...,
What are the disadvantages of est...
31
cards
4. Getting Wine to Point of Sale
Generally wine sales are split in...,
What are the advantages of sellin...,
What are the disadvantages of sel...
26
cards
5. Wine Sales in the Retail Sector
What of wine is sold by volume th...,
Identify the different types of r...,
Some egs 3
37
cards
6. Wine Sales in the Hospitality Sector
Identify and outline the 2 main t...,
Describe the range of wines usual...,
Describe the range of wines usual...
9
cards
7. Monopolies and the Three-Tier System
What is the only major outlet in ...,
If a bar restaurant in a country ...,
What is the ultimate aim of a gov...
19
cards
8. Introduction to Marketing
Cim definition of marketing 1,
In terms of marketing what kind o...,
What is the ultimate aim of marke...
17
cards
9. Identifying the Product/Brand for Marketing
What are the 2 main types of prod...,
What are the 4 stages of a typica...,
What kind of marketing strategies...
33
cards
10. Identifying the Target Market
What are the 4 sets of variables ...,
What is the purpose of market seg...,
Geographic variables of segmentat...
24
cards
11. Setting Objectives of the Marketing Strategy
What are the three broad types of...,
What are 7 possible aims of the m...
2
cards
12. Devising the Marketing Strategy
What are the 5 ps 1,
The 5 ps define product 2,
The 5 ps define price 2 3
40
cards
13. Implementing/Monitoring the Strategy
Once a marketing strategy is in p...,
How is the success of a marketing...
2
cards
14. Marketing Options
What are some ways marketing can ...
1
cards
D2 Feedback Test
Advantages of a mid sized winery ...,
Disadvantages of a mid sized wine...,
Describe ladder branding and how ...
12
cards
More about
My WSET Diploma unit D2
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