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  • EBC 2063
    EBC 2063

    EBC 2063

    By: Julian Lopez-Acosta
    Chapter 1, Chapter 2, Rediscovering Market Segmentation...
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  • Marketing strategy & practice
    Marketing strategy & practice

    Marketing strategy & practice

    By: E D
    chapter 1 - marketing strategy first principle approach, chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity, article 1: rediscovering market segmentation...
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