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  • Journalism 320
    Journalism 320

    Journalism 320

    By: Rebecca Seldin
    Chapter One: An Overview of Marketing, Chapter Two: Strategic Planning for Competitive Advantage, Chapter Three: Ethics and Social Responsibility...
    10
    Decks
    292
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    12
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  • Foundations of Marketing
    Foundations of Marketing

    Foundations of Marketing

    By: Kate Ford-Marsden
    Intro to Marketing, Company and Marketing Strategy, Analysing the marketing environment...
    12
    Decks
    305
    Flashcards
    2
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  • Marketing and Sales
    Marketing and Sales

    Marketing and Sales

    By: Mara Buse
    Chapter 1 - an overview of marketing, Chapter 4: the Marketing Environment, Chapter 6: Consumer Decision Making...
    12
    Decks
    416
    Flashcards
    2
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  • Media Institutions
    Media Institutions

    Media Institutions

    By: Davis Gilbert
    Chapter 1: Understanding the Media, Influences on the Media, Media Law...
    13
    Decks
    432
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    4
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  • MKT
    MKT

    MKT

    By: Fatima Navarro
    Ch7-- Segmentation, Targeting, and Positioning, Ch.8 - Products, Services, and Brands, Ch 8- Services...
    13
    Decks
    196
    Flashcards
    2
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  • MKTG Final Exam
    MKTG Final Exam

    MKTG Final Exam

    By: Cooper Anderson
    CH 12 -- Product and Servive Strategies, CH 13 -- Developing and managing Brand and Product Categories (IN EXAM 1), CH 8 -- Global Marketing...
    11
    Decks
    224
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    4
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  • Marketing Test 3
    Marketing Test 3

    Marketing Test 3

    By: Paige McKenzie
    Chapter 16 - Marketing Communications, Chapter 17 - Advertising, Public Relations, and Sales Promotion, Chapter 18 - Personal Selling and Sales Management...
    6
    Decks
    170
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    5
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  • Communication marketing
    Communication marketing

    Communication marketing

    By: Maxim Collin
    Introduction, Class 2 - Branding, Class 3 - The Consumer I...
    11
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    304
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    1
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  • Integrated Marketing Communication MKTG5501
    Integrated Marketing Communication MKTG5501

    Integrated Marketing Communication MKTG5501

    By: Georgia Forrest
    Topic 4: Consumer Empowerment & Behaviour, Topic 3: Integration *, Topic 8: Media Strategy...
    10
    Decks
    136
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    4
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  • Comm
    Comm

    Comm

    By: Audrey Gibbard
    Media Industries & Econimics, Media Convergence, Advertising...
    12
    Decks
    219
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    1
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  • Marketing 301 Final
    Marketing 301 Final

    Marketing 301 Final

    By: Emma Tabacchi
    Promotion/ Advertising, Public Relations (PR), Personal Selling...
    8
    Decks
    138
    Flashcards
    5
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  • Ethics Final
    Ethics Final

    Ethics Final

    By: Rachel Suresky
    Standard 2: Competence, Standard 1: Resolving Ethical Issues, Ethics Ch's 1-3...
    10
    Decks
    151
    Flashcards
    3
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  • APA Ethics Code
    APA Ethics Code

    APA Ethics Code

    By: Rachel Hantman
    Introduction, PREAMBLE, GENERAL PRINCIPLES...
    13
    Decks
    103
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    6
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  • Marketing
    Marketing

    Marketing

    By: Kaitlyn South
    Module 1 & 2: Overview of Marketing & Value Creation, Module 3 & 4: Ethics and Strategic Planning, Module 5 & 6: Marketing Environment and Global Marketing...
    10
    Decks
    208
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    1
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  • Media Platforms
    Media Platforms

    Media Platforms

    By: Steven Spagnolo
    Week 1 - mass media, convergence, media literacy, Week 2 - Business of Media, Week 3 - Advertising and Public Relations...
    6
    Decks
    191
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    2
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  • Marketing Exam
    Marketing Exam

    Marketing Exam

    By: Jamilyn Moreau
    Chapter 10 | Developing Products & Services, Chapter 11 |Managing Successful Products & Brands, Chapter 13 | Building the Price Foundation...
    9
    Decks
    114
    Flashcards
    1
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  • Marketing
    Marketing

    Marketing

    By: Nicole Hebert
    Chapter 11 - Retailing and Wholesaling, Chapter 12 - Advertising and Public Relations, Chapter 13 - Personal Selling and Sales Promotion...
    6
    Decks
    106
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    2
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  • principles of marketing
    principles of marketing

    principles of marketing

    By: charysh pitts
    chapter 18: advertising, public relations, and sales promotions, chapter 17: integrated marketing communications (imc), chapter 15: supply chain and channel management...
    4
    Decks
    43
    Flashcards
    1
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  • Public Relation & Advertising
    Public Relation & Advertising

    Public Relation & Advertising

    By: 00Akayuki .
    Ch.9 Crisis Communication, Ch.8 PR Strategies & Tactics, Ch.7 Fundamental In Public Relation...
    9
    Decks
    67
    Flashcards
    7
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  • The Marketing Mix
    The Marketing Mix

    The Marketing Mix

    By: Arjun Dhillon
    Lecture 1 - Introduction to Marketing, Lecture 2 - Marketing Landscape, Lecture 3 - Service Marketing...
    9
    Decks
    117
    Flashcards
    1
    Learner
  • INGL 3268 Aixa
    INGL 3268 Aixa

    INGL 3268 Aixa

    By: Yare Ace
    Final Exam (Broadcasting), Public Relations, Advertising...
    5
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    69
    Flashcards
    2
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  • Marketing
    Marketing

    Marketing

    By: Chris Gerlacher
    Creating Value Through Marketing, Marketing Strategy, Global Marketing...
    12
    Decks
    124
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    2
    Learners
  • Communications
    Communications

    Communications

    By: Lauren Kalo
    Chapter 5: Radio, Chapter 6: TV, Chapter 7: Movies...
    7
    Decks
    148
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    1
    Learner
  • Global Final
    Global Final

    Global Final

    By: Anna Ostrowski
    Global Pricing, brand and product decision in global marketing, Global advertising and public relations...
    4
    Decks
    104
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    1
    Learner
  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Sophie Henderson
    Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment...
    14
    Decks
    57
    Flashcards
    2
    Learners
  • Professional Responsibility
    Professional Responsibility

    Professional Responsibility

    By: Dori Hershman
    General Sources of Regulation, Admission to Legal Profession, Disciplinary Process...
    21
    Decks
    83
    Flashcards
    2
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  • Mediageschiedenis
    Mediageschiedenis

    Mediageschiedenis

    By: Gadisha Snip
    Introductie, "Printing revolution", The Commercial and industrial media revolution:...
    13
    Decks
    40
    Flashcards
    2
    Learners
  • Business: Term 2 (Marketing
    Business: Term 2 (Marketing

    Business: Term 2 (Marketing

    By: Charlotte Wilson
    Strategic role of Marketing, Interdependance with other key business functions, Production, selling, and market approaches...
    18
    Decks
    113
    Flashcards
    1
    Learner
  • Ethics 2017 Spring
    Ethics 2017 Spring

    Ethics 2017 Spring

    By: Anika Tse
    Standards for Resolving Ethical Issues, Standards on Competence, Stnadards on Human Relations...
    5
    Decks
    51
    Flashcards
    1
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