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Learn Brand Management

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Top Brand Management Flashcards Ranked by Quality

  • Marketing
    Marketing

    Marketing

    By: Ranya Younis
    207 Cards – 
    16 Decks – 
    1 Learner
    Sample Decks: Intro, Marketing Environment, STP and Strategic Marketing
    Show Class
  • MIS 311
    MIS 311

    MIS 311

    By: Clinton Richardson
    184 Cards – 
    12 Decks – 
    4 Learners
    Sample Decks: Lecture 13 - IT Infrastructure: Large (Enterprise) Applications, ERP, Metrics, Lecture 14 - Software Development Life Cycle (SDLC), Lecture 15 - Project Management Planning & the Critical Path Method
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  • business paper 1
    business paper 1

    business paper 1

    By: Madeline Rose
    402 Cards – 
    40 Decks – 
    1 Learner
    Sample Decks: meeting customers needs, globalisation, MNCS
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  • Marketing
    Marketing

    Marketing

    By: Lidy Yang
    136 Cards – 
    10 Decks – 
    4 Learners
    Sample Decks: Chapter 2 - Digital Marketing, Chapter 5 - Consumer Behaviour, Chapter 6 - Segmentation, Targeting And Positioning
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  • Theories of Marketing
    Theories of Marketing

    Theories of Marketing

    By: Puk slewe
    516 Cards – 
    40 Decks – 
    1 Learner
    Sample Decks: 1.1 Knowledge clip Customer experience management, 1.2 kc: network paradigm, 1.3 lecture 1
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  • Strategisches Markenmanagement
    Strategisches Markenmanagement

    Strategisches Markenmanagement

    By: Alissia Weishaeupl
    40 Cards – 
    2 Decks – 
    2 Learners
    Sample Decks: 1. Wichtige Konstrukte des Brand Managements, 2. The 7 Approaches
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  • Tourism & Hospitality marketing
    Tourism & Hospitality marketing

    Tourism & Hospitality marketing

    By: Selene X
    60 Cards – 
    6 Decks – 
    2 Learners
    Sample Decks: Introduction, 21-03: Swot analysis, Mid-term exam tips
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  • Marketing Management [TEIM33]
    Marketing Management [TEIM33]

    Marketing Management [TEIM33]

    By: Ben Wi
    123 Cards – 
    10 Decks – 
    2 Learners
    Sample Decks: L2: B2B Marketing, L1: Introduction to Marketing Management, L3: Service marketing
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  • 1-HBS-strategy/marketing
    1-HBS-strategy/marketing

    1-HBS-strategy/marketing

    By: a m
    72 Cards – 
    20 Decks – 
    1 Learner
    Sample Decks: 1-what is strategy, 2-the 5 competitive forces that shape strategy, 3-reinveting your business model
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  • Marketing strategy & practice
    Marketing strategy & practice

    Marketing strategy & practice

    By: E D
    121 Cards – 
    19 Decks – 
    2 Learners
    Sample Decks: chapter 1 - marketing strategy first principle approach, chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity, article 1: rediscovering market segmentation
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  • Eloqua Implementation Cert
    Eloqua Implementation Cert

    Eloqua Implementation Cert

    By: Peggy Sehorn
    46 Cards – 
    12 Decks – 
    2 Learners
    Sample Decks: Implementation Overview, Eloqua Fundamentals, Data Model
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  • Marketing Management (Year 1)
    Marketing Management (Year 1)

    Marketing Management (Year 1)

    By: Makeda Westnutt
    181 Cards – 
    6 Decks – 
    1 Learner
    Sample Decks: Week 1 :Introduction to Marketing management, Week 2: Understanding customer needs, Week 3: Understanding which customers to serve
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  • MKTG Exam #1
    MKTG Exam #1

    MKTG Exam #1

    By: Cooper Anderson
    191 Cards – 
    7 Decks – 
    2 Learners
    Sample Decks: CH 1 -- Art & Science of Satisfying Customers, CH 2 -- Strategic Panning in Contemporary Marketing, CH 3 -- Marketing Environment, Ethics and Social Responsibility
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  • (Mine) Business.
    (Mine) Business.

    (Mine) Business.

    By: Annabel Molloy
    1,239 Cards – 
    71 Decks – 
    7 Learners
    Sample Decks: 3.1.1 Understanding the Nature and Purpose of a Business., 3.1.2 Understanding different business forms., 3.1.3 Understanding that businesses operate within an external environment.
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  • Economic topic
    Economic topic

    Economic topic

    By: Nguyễn Linh
    222 Cards – 
    5 Decks – 
    1 Learner
    Sample Decks: Product & Brand Management, HBR - Strategy Planning and Execution, HBR - Budgeting
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  • Internationales Markenmanagement
    Internationales Markenmanagement

    Internationales Markenmanagement

    By: Marc Pastuovic
    52 Cards – 
    11 Decks – 
    2 Learners
    Sample Decks: Brands & Brand Management, Wert der Marke aus Sicht des Kunden (Customer-Based Brand Equity), Corporate, Product, Service or Retail Branding
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  • Business Power Points
    Business Power Points

    Business Power Points

    By: Yesenia Phillips
    110 Cards – 
    6 Decks – 
    2 Learners
    Sample Decks: Chapter 16 Addressing legal issues and managing risk, Chapter 17 Operating for Success, Chapter 18 Location, Facilities and Layout
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  • Marketing
    Marketing

    Marketing

    By: Rachael Sleath
    224 Cards – 
    16 Decks – 
    1 Learner
    Sample Decks: Distribution Channels, Relationship Marketing, Service And Not For Profit Marketing
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  • Return on Marketing
    Return on Marketing

    Return on Marketing

    By: Sina Mietz
    108 Cards – 
    8 Decks – 
    2 Learners
    Sample Decks: 01 - Introduction, 02 - Shareholder Value Analysis, 03 - Marketing and Financial Account Metrics
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  • Dt IB HL
    Dt IB HL

    Dt IB HL

    By: Catalina Svetlana ALIAGA ROMANELLO
    158 Cards – 
    16 Decks – 
    4 Learners
    Sample Decks: Topic 7.1: UCD, TOpic 7.2: Usability, Topic 7.3 and 7.4: Strategies for User research and UCD
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  • New Venture Creation & Growth
    New Venture Creation & Growth

    New Venture Creation & Growth

    By: Niek Huggers
    56 Cards – 
    8 Decks – 
    3 Learners
    Sample Decks: Bruyat, C., & Julien, P.-A. (2000). Defining the Field of Entrepreneurship. Journal of Business Venturing, 16, 165-180., Frese, M., Rousseau, D. M., & Wiklund, J. (2014). The Emergence of Evidence–Based Entrepreneurship. Entrepreneurship Theory and Practice, 38(2), 209-216., Amit, R., Muller, E., & Cockburn, I. (1995). Opportunity Costs and Entrepreneurial Activity. Journal of Business Venturing, 10(2), 95-106.
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  • Marketing Exam
    Marketing Exam

    Marketing Exam

    By: Jamilyn Moreau
    114 Cards – 
    9 Decks – 
    1 Learner
    Sample Decks: Chapter 10 | Developing Products & Services, Chapter 11 |Managing Successful Products & Brands, Chapter 13 | Building the Price Foundation
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  • Quality Service Management
    Quality Service Management

    Quality Service Management

    By: Shevonnae Reid
    80 Cards – 
    10 Decks – 
    1 Learner
    Sample Decks: Ch 1: Understanding QSM principles, Ch 2: The Physical Experience, People: a Key differentiator
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  • Organisational communication
    Organisational communication

    Organisational communication

    By: Vlada Bularu
    28 Cards – 
    12 Decks – 
    2 Learners
    Sample Decks: Corporate Identity and Corporate Image, Corporate Reputation, Corporate Reputation and Stakeholder Management
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  • Marketing
    Marketing

    Marketing

    By: Yassin Chellak
    227 Cards – 
    14 Decks – 
    1 Learner
    Sample Decks: Marketing Chapter 1: Creating Customer Value and Engagement, Marketing CHAPTER 2 Company and Marketing Strategy, Marketing Chapter3:Analyzing the Marketing Environment
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  • ADMS 1010
    ADMS 1010

    ADMS 1010

    By: muffin mufmuf
    119 Cards – 
    11 Decks – 
    1 Learner
    Sample Decks: Week 1 (Chapter 1: What is critical thinking & Park: Why we should Bulldoze the Business School), Week 2 (Drucker: Managing Oneself & Mintzberg: The Manager's Job: Folklore and Fact), Week 3 (Chapter 2: Claims, Chandler: The Enduring Logic of Industrial Success, & Schumacher: Small is beautiful: A study of economics as if people mattered)
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  • MKT2210
    MKT2210

    MKT2210

    By: Kevin Laframboise
    202 Cards – 
    14 Decks – 
    1 Learner
    Sample Decks: Lecture 2 - Marketing Environment, Lecture 3 - Marketing Environment, Lecture 4 - Marketing Research
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  • BUS 455
    BUS 455

    BUS 455

    By: Vincent Huang
    50 Cards – 
    3 Decks – 
    1 Learner
    Sample Decks: Strategic Brand Management - Chapter 1, Strategic Brand Management - Chapter 2, Product Manager's Survival Guide - Chapter 1
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  • Neurology
    Neurology

    Neurology

    By: Stephen Wellington
    300 Cards – 
    38 Decks – 
    1 Learner
    Sample Decks: Epilepsy, Migraines, Parkinson's Disease: Drugs
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  • Business Management and Enterprise Year 12 ATAR
    Business Management and Enterprise Year 12 ATAR

    Business Management and Enterprise Year 12 ATAR

    By: Max Meyer
    70 Cards – 
    24 Decks – 
    13 Learners
    Sample Decks: 3.1: Factors Driving Global Business Development, 3.2: Impacts of Globalisation, 3.3: Features and Roles of Free Trade Agreements
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  • business gcse unit 3
    business gcse unit 3

    business gcse unit 3

    By: Katie Albrecht
    86 Cards – 
    20 Decks – 
    5 Learners
    Sample Decks: product life cycle, Branding and differentation, Successful marketing mix
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  • Business definitions
    Business definitions

    Business definitions

    By: Shannon Paterson
    297 Cards – 
    20 Decks – 
    1 Learner
    Sample Decks: Marketing and the Organisation - Chapter 1, The Marketing Environment - Chapter 2, Consumer Behaviour - Chapter 3
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  • Marketing
    Marketing

    Marketing

    By: Chris Gerlacher
    124 Cards – 
    12 Decks – 
    2 Learners
    Sample Decks: Creating Value Through Marketing, Marketing Strategy, Global Marketing
    Show Class
  • MKT 205
    MKT 205

    MKT 205

    By: 13TitleTown .
    213 Cards – 
    8 Decks – 
    1 Learner
    Sample Decks: Marketing (Chapter 1), NPD (Chapter 8), Branding (Chapter 9)
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  • CAREER
    CAREER

    CAREER

    By: Magda Gonzalez
    62 Cards – 
    10 Decks – 
    2 Learners
    Sample Decks: Interview Qs, Personal Brand, Negotiating
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  • SN Fundamentals
    SN Fundamentals

    SN Fundamentals

    By: Cheng Peng
    127 Cards – 
    12 Decks – 
    1 Learner
    Sample Decks: Chapter 2 - SN Platform Overview, Chapter 3 - Now Platform UI Overview, Chapter 4 - Branding Overview
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  • SM
    SM

    SM

    By: Iman Hussain
    61 Cards – 
    8 Decks – 
    1 Learner
    Sample Decks: Marketing, Planning, Intended Strategy and Business Planning, Performance Management Systems, Product/Market Lifecycle
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  • Drugs group 2
    Drugs group 2

    Drugs group 2

    By: Shay Kay
    115 Cards – 
    6 Decks – 
    1 Learner
    Sample Decks: musculoskeletal and pain, Group 2 brand/generic, Community pharmacy workflow and inventory management
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  • Marketing
    Marketing

    Marketing

    By: Alora Sherbert
    98 Cards – 
    7 Decks – 
    1 Learner
    Sample Decks: Ch 6: Consumer Buying Behavior, Ch 10 Products and Branding, Ch 11: Developing and Managing New Products
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  • ConBrand4495
    ConBrand4495

    ConBrand4495

    By: Taylor Goodfield
    52 Cards – 
    7 Decks – 
    1 Learner
    Sample Decks: Brand and Brand Management, Got Milk? Branding a Commodity, Brand Equity
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  • Marketing management
    Marketing management

    Marketing management

    By: Ngoc Pynkie
    72 Cards – 
    8 Decks – 
    1 Learner
    Sample Decks: W2 Lecture 1, W3 Lecture 2 Managing Products & Brands, W4 Lecture 3 Developing New Product
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  • Marketing Strategy
    Marketing Strategy

    Marketing Strategy

    By: Cherilynn Yap
    121 Cards – 
    12 Decks – 
    1 Learner
    Sample Decks: Week 1 - Unit overview and introduction to strategic marketing, Week 2 - Strategic marketing (and instructor-led case analysis), Week 3 - Product and brand strategies (P = Product Part 1)
    Show Class
  • Integrated Business Communication
    Integrated Business Communication

    Integrated Business Communication

    By: Mati Unterwalcher
    46 Cards – 
    4 Decks – 
    1 Learner
    Sample Decks: Communication, Public Affairs, Public Diplomacy, Marketing, Branding, Advertising
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  • Strategic sport mkt/econ
    Strategic sport mkt/econ

    Strategic sport mkt/econ

    By: Toby de Gruchy
    61 Cards – 
    5 Decks – 
    1 Learner
    Sample Decks: Advertising through sport, Sport sponsorship, Integrated marketing communications (IMC) - The value of strategic brand management
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  • Business Studies
    Business Studies

    Business Studies

    By: Maisy V
    167 Cards – 
    35 Decks – 
    3 Learners
    Sample Decks: Businesses - Unit 1, Understanding Customer Needs - Unit 1, Market Mapping - Unit 1
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  • Marketing
    Marketing

    Marketing

    By: Simon Bao
    21 Cards – 
    3 Decks – 
    1 Learner
    Sample Decks: Basics, Product and Brand Management, Pricing
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  • 2036MKT - Retail Marketing
    2036MKT - Retail Marketing

    2036MKT - Retail Marketing

    By: Wesley Farnsworth
    55 Cards – 
    7 Decks – 
    1 Learner
    Sample Decks: Introduction, Retailer Branding - Branding the Store, Shopping Behaviour & Customer Loyalty
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  • Business Studies
    Business Studies

    Business Studies

    By: Julia Rose 🌹
    76 Cards – 
    12 Decks – 
    1 Learner
    Sample Decks: Business Environments, Professionalism And Ethics, Insurance
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  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Sophie Henderson
    57 Cards – 
    14 Decks – 
    2 Learners
    Sample Decks: Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment
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  • Podcasts/TED/Youtube
    Podcasts/TED/Youtube

    Podcasts/TED/Youtube

    By: Glen Jones-Smythe
    51 Cards – 
    23 Decks – 
    2 Learners
    Sample Decks: Intelligence Squared - Hitchens / Harris, Intelligence Squared - Roman Catholic church, Intelligence Squared - Gray / Dillahunty
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