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Chapter 1: Creating and Capturing Customer Value,
Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships,
Chapter 3: The Marketplace and Customers - Analysing the Environment
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Chapter 1.1 - For-profit And Not-for-profit,
Chapter 1.2 - Distinctions between Small, Medium And Large Businesses,
Chapter 1.3 - Objectives of different types of organisations
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