Chapter 1: Psychology is a Way of Thinking, Chapter 2: Sources of Information, Why Research is Best and How to Find it, Chapter 3: Three Claims, Four Validities; Interrogation Tools for Consumers of Research...
Topic 2: Segmentation, Targeting, Differentiation and Positioning, Topic 1 - What is Marketing?, Topic 3: Planning, Strategy and the Marketing Environment...
Customer orientation and future market focus in NSD, Augmenting human innovation teams with artificial intelligence: exploring transformer-based language models, Unravelling the Process of Creative Destruction: Complementary Assets and Incumbent Survival in the Typesetter Industry...