Learn Creating Customer Relationship

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  • BBUS 3450: Professional Selling
    BBUS 3450: Professional Selling

    BBUS 3450: Professional Selling

    By: Danilo Carvajal
    Chapter 1: Relationship selling opportunities in the information economy, Chapter 15: Servicing The Sale And Building The Partnership, Chapter 2: Evolution of selling models that complement the marketing concept...
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  • VALUE-BASED MARKETING
    VALUE-BASED MARKETING

    VALUE-BASED MARKETING

    By: Alex Schmitt
    ANDERSON - CUSTOMER VALUE PROPOSITIONS, THOMAS, MENON - INTERNAL REFERENCE PRICE & PRICE EXPECTATIONS, HINTERHUBER - VIOLATIONS OF RATIONAL CHOICE IN PRICING...
    20
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