LECTURE 1: INTRODUCTION, 'PausePressPlay' film, LECTURE 2: FROM THE CREATIVE CLASS TO THE CREATIVE CITY - UNPACKING THE CREATIVE ECONOMY AT THE MACRO-SCALE...
Chapter 1: The World of Advertising and Integrated Brand Promotion, Chapter 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations, Chapter 3: The History of Advertising and Brand Promotion...