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  • Fundamentals of marketing
    Fundamentals of marketing

    Fundamentals of marketing

    By: Alice Buckland
    Lecture 1 - Marketing Orientated market nd lecture 2, Topic 4 - Consumer behaviour, Topic 5 - B2B...
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  • Marketing strategy & practice
    Marketing strategy & practice

    Marketing strategy & practice

    By: E D
    chapter 1 - marketing strategy first principle approach, chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity, article 1: rediscovering market segmentation...
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  • S&T(CA)
    S&T(CA)

    S&T(CA)

    By: hrishikesh patil
    TRP, Leishmania donovani, 3.Pandemic themed Cyberattacks rosed in Q2...
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  • IMC BOOKNOTE
    IMC BOOKNOTE

    IMC BOOKNOTE

    By: Shirley Qu
    Chapter 1 What Is Value-based IMC, Chapter 2 Step 1 Identify customers and prospects, Chapter 3 Step 2 Valuation of customers/ prospects
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