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  • Integrated Marketing Communications
    Integrated Marketing Communications

    Integrated Marketing Communications

    By: ANI HITOVA
    Topic 1, Topic 2, Topic 3
    3
    Decks
    142
    Flashcards
    2
    Learners
  • Integrated Marketing Communications
    Integrated Marketing Communications

    Integrated Marketing Communications

    By: Lauren Sheets
    Sales Promotion, Direct Marketing, Public Relations ...
    5
    Decks
    66
    Flashcards
    22
    Learners
  • Integrated Marketing Communications
    Integrated Marketing Communications

    Integrated Marketing Communications

    By: Jeanette Rooze
    Marketing Integration: Information Processing, Marketing Integration: CR Cognitive Processing/Message Development, Marketing Integration: PR Processing/Message development ...
    6
    Decks
    123
    Flashcards
    6
    Learners
  • Integrated Marketing Communications
    Integrated Marketing Communications

    Integrated Marketing Communications

    By: Lucy Bullock
    Exam #1, Exam #2
    2
    Decks
    231
    Flashcards
    1
    Learner
  • Integrated Marketing Communication
    Integrated Marketing Communication

    Integrated Marketing Communication

    By: Arielle Mitchell
    Crash Course
    1
    Decks
    56
    Flashcards
    6
    Learners
  • Integrated Marketing Communications (IMC)
    Integrated Marketing Communications (IMC)

    Integrated Marketing Communications (IMC)

    By: Sofia Vilares
    1. IMC Overview & Marketing Objectives, 2. Target Audience Selection, 3. Positioning ...
    5
    Decks
    63
    Flashcards
    1
    Learner
  • Integrated Marketing Communication MKTG5501
    Integrated Marketing Communication MKTG5501

    Integrated Marketing Communication MKTG5501

    By: Georgia Forrest
    Topic 4: Consumer Empowerment & Behaviour, Topic 3: Integration *, Topic 8: Media Strategy ...
    10
    Decks
    136
    Flashcards
    4
    Learners
  • Integrated Marketing Communications
    Integrated Marketing Communications

    Integrated Marketing Communications

    By: Jenny Carey
    What is Integrated Marketing?, Brand Positioning and Brand Identity, Target Audience ...
    6
    Decks
    157
    Flashcards
    2
    Learners
  • Integrated Marketing Communications
    Integrated Marketing Communications

    Integrated Marketing Communications

    By: Jacky Luna
    Exam 1
    1
    Decks
    52
    Flashcards
    5
    Learners
  • PREL 240 Integrated Marketing Communications
    PREL 240 Integrated Marketing Communications

    PREL 240 Integrated Marketing Communications

    By: Danielle Knibbe
    Lecture 1, Lecture 2, Lecture 3
    3
    Decks
    193
    Flashcards
    1
    Learner
  • Integrated marketing communications
    Integrated marketing communications

    Integrated marketing communications

    By: Ayeh Abdali
    Lecture 1, Lecture 2, Lecture 3 ...
    9
    Decks
    122
    Flashcards
    1
    Learner
  • MCS (COMM) TRY 2
    MCS (COMM) TRY 2

    MCS (COMM) TRY 2

    By: Surf School
    IMC= Integrated marketing communications, STP, Marketing communication objectives & creative process ...
    6
    Decks
    347
    Flashcards
    1
    Learner
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Trang Bui
    1. Marketing: Creating Customer Value and Engagement, 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships, 5. Consumer Markets and Buy Behavior ...
    16
    Decks
    655
    Flashcards
    101
    Learners
  • marketing
    marketing

    marketing

    By: Lucy Paine
    Chp 1 - Overview of Marketing, Chp 2 - Developing Marketing Strategies and Marketing Plan, Chapter 3 - Analyzing Marketing Environment ...
    18
    Decks
    1,595
    Flashcards
    16
    Learners
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Eddy De La Torre
    Ch 1 - Creating Customer Relationships and Value through Marketing, Ch 2 - Developing Successful Marketing and Organizational Strategies, Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility ...
    18
    Decks
    570
    Flashcards
    374
    Learners
  • Mktg Management
    Mktg Management

    Mktg Management

    By: Rahul Sane
    CH01: Mktg Realities, CH02: Mktg Planning and Mgmt, CH03: Analyzing Consumer Markets ...
    21
    Decks
    690
    Flashcards
    3
    Learners
  • Marketing 5410: Marketing Management
    Marketing 5410: Marketing Management

    Marketing 5410: Marketing Management

    By: Yvette Amaral
    Chapter 1: Strategic Planning and the Marketing Management Process, Chapter 2: Marketing Information, Research, and Understanding the Target Market, Chapter 5: Market Segmentation ...
    14
    Decks
    249
    Flashcards
    66
    Learners
  • BU325 Final
    BU325 Final

    BU325 Final

    By: reese cerkownyk
    Ch 1 - Overview of Marketing, Ch 2 - Developing Marketing Strategies and a Marketing Plan, CH 3 - Analyzing the Marketing Environment ...
    18
    Decks
    718
    Flashcards
    2
    Learners
  • Business 210-Marketing
    Business 210-Marketing

    Business 210-Marketing

    By: Keiza Pynn
    Chapter 1- Marketing: Customer Value, satisfaction, relationships, Chapter 2- Developing successful Marketing Strategy, Chapter 3-Scanning the marketing environment ...
    18
    Decks
    340
    Flashcards
    21
    Learners
  • MARK
    MARK

    MARK

    By: Simon Cudmore
    Intro to Marketing (Ch.1), Strategic Marketing (Ch. 15), Consumer Behaviour (Ch. 3) ...
    13
    Decks
    241
    Flashcards
    1
    Learner
  • MKT320F
    MKT320F

    MKT320F

    By: Salina H Huy
    Unit 1: Overview of the Marketing Concept, Unit 2: Marketing Environment and Intelligence, Unit 3: Consumer Behavior & B2B Marketing ...
    10
    Decks
    620
    Flashcards
    3
    Learners
  • Marketing
    Marketing

    Marketing

    By: Jenny Broomby
    Marketing research: Desk vs Field, Marketing research: Qualitative research, Marketing research: Quantitative vs Qualitative ...
    15
    Decks
    262
    Flashcards
    25
    Learners
  • Branding and Advertising
    Branding and Advertising

    Branding and Advertising

    By: Salomé B-p
    Foundations of branding, Building & managing brands, Specific aspects of branding ...
    5
    Decks
    134
    Flashcards
    8
    Learners
  • MKT MGMT capstone
    MKT MGMT capstone

    MKT MGMT capstone

    By: vanessa deltoro
    CH.7 - Brands, CH.15 - Marketing Research Tools, CH.9 - Pricing ...
    10
    Decks
    173
    Flashcards
    1
    Learner
  • Marketing Final
    Marketing Final

    Marketing Final

    By: Tianyao Liu
    MK 12 Integrated Marketing Communications I, MK 13 Marketing Channels, MK 14 Pricing Strategy ...
    5
    Decks
    105
    Flashcards
    3
    Learners
  • MARK 301
    MARK 301

    MARK 301

    By: Alex Nguyen
    Ch. 1 - Intro to Marketing, Ch. 2 - The Marketing Environment, Ch. 3 - Consumer Behaviour ...
    14
    Decks
    463
    Flashcards
    1
    Learner
  • PRODMA FINALS 2
    PRODMA FINALS 2

    PRODMA FINALS 2

    By: Kurth Angel Cuevas
    Chapter 5: Designing Marketing Programs to Build Brand Equity, Chapter 6: Integrating Marketing Communications to Build Brand Equity, Chapter 7-8
    3
    Decks
    58
    Flashcards
    1
    Learner
  • Marketing Strategies
    Marketing Strategies

    Marketing Strategies

    By: Kimmy Barr
    Chapter 17: Designing and Integrating Marketing Communications, Chapter 18: Managing Mass Communication, Chapter 19: Managing Personal Communications ...
    5
    Decks
    166
    Flashcards
    7
    Learners
  • Marketing
    Marketing

    Marketing

    By: Renee Martell
    Chapter 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers, Chapter 9: Products, Services, and Brands: Building Customer Value, Chapter 10: New-Product Development and Product Life-Cycle Strategies ...
    9
    Decks
    185
    Flashcards
    25
    Learners
  • Marketing - Actual Exam Decks
    Marketing - Actual Exam Decks

    Marketing - Actual Exam Decks

    By: Alana McAlister
    Green Marketing and Green Washing, Marketing Theory and Practice/Market Research, Marketing Segmentation, Targeting and Positioning ...
    4
    Decks
    160
    Flashcards
    6
    Learners

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