Integrated Marketing Communication Flashcards & Quizzes

Integrated Marketing Communications

Integrated Marketing Communications

Flashcard Maker: ANI HITOVA

142 Cards –

3 Decks –

1 Learner

Sample Decks: Topic 1, Topic 2, Topic 3

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Integrated Marketing Communications

Integrated Marketing Communications

Flashcard Maker: Lauren Sheets

66 Cards –

5 Decks –

19 Learners

Sample Decks: Sales Promotion, Direct Marketing, Public Relations

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Integrated Marketing Communication MKTG5501

Integrated Marketing Communication MKTG5501

Flashcard Maker: Georgia Forrest

136 Cards –

10 Decks –

1 Learner

Sample Decks: Topic 4: Consumer Empowerment & Behaviour, Topic 3: Integration *, Topic 8: Media Strategy

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Integrated Marketing Communications

Integrated Marketing Communications

Flashcard Maker: Jeanette Rooze

123 Cards –

6 Decks –

5 Learners

Sample Decks: Marketing Integration: Information Processing, Marketing Integration: CR Cognitive Processing/Message Development, Marketing Integration: PR Processing/Message development

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Integrated Marketing Communications

Integrated Marketing Communications

Flashcard Maker: Jenny Carey

157 Cards –

6 Decks –

1 Learner

Sample Decks: What is Integrated Marketing?, Brand Positioning and Brand Identity, Target Audience

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Integrated Marketing Communications

Integrated Marketing Communications

Flashcard Maker: Jacky Luna

52 Cards –

1 Decks –

5 Learners

Sample Decks: Exam 1

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Principles of Marketing

Principles of Marketing

Flashcard Maker: Trang Bui

655 Cards –

16 Decks –

19 Learners

Sample Decks: 1. Marketing: Creating Customer Value and Engagement, 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships, 5. Consumer Markets and Buy Behavior

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Principles of Marketing

Principles of Marketing

Flashcard Maker: Eddy De La Torre

570 Cards –

18 Decks –

260 Learners

Sample Decks: Ch 1 - Creating Customer Relationships and Value through Marketing, Ch 2 - Developing Successful Marketing and Organizational Strategies, Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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marketing

marketing

Flashcard Maker: Lucy Paine

1,595 Cards –

18 Decks –

9 Learners

Sample Decks: Chp 1 - Overview of Marketing, Chp 2 - Developing Marketing Strategies and Marketing Plan, Chapter 3 - Analyzing Marketing Environment

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Marketing Final

Marketing Final

Flashcard Maker: Tianyao Liu

105 Cards –

5 Decks –

3 Learners

Sample Decks: MK 12 Integrated Marketing Communications I, MK 13 Marketing Channels, MK 14 Pricing Strategy

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Business 210-Marketing

Business 210-Marketing

Flashcard Maker: Keiza Pynn

340 Cards –

18 Decks –

21 Learners

Sample Decks: Chapter 1- Marketing: Customer Value, satisfaction, relationships, Chapter 2- Developing successful Marketing Strategy, Chapter 3-Scanning the marketing environment

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Marketing 5410: Marketing Management

Marketing 5410: Marketing Management

Flashcard Maker: Yvette Amaral

249 Cards –

14 Decks –

50 Learners

Sample Decks: Chapter 1: Strategic Planning and the Marketing Management Process, Chapter 2: Marketing Information, Research, and Understanding the Target Market, Chapter 5: Market Segmentation

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Marketing

Marketing

Flashcard Maker: Jenny Broomby

262 Cards –

15 Decks –

23 Learners

Sample Decks: Marketing research: Desk vs Field, Marketing research: Qualitative research, Marketing research: Quantitative vs Qualitative

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MKTG 701

MKTG 701

Flashcard Maker: Nate Desmond

296 Cards –

6 Decks –

1 Learner

Sample Decks: Week 2 - Strategic Planning, Week 3 - Research and Measurement, Week 4 - Consumer Behavior

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Branding and Advertising

Branding and Advertising

Flashcard Maker: Salomé B-p

134 Cards –

5 Decks –

6 Learners

Sample Decks: Foundations of branding, Building & managing brands, Specific aspects of branding

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Marketing 101

Marketing 101

Flashcard Maker: Adele Lim

125 Cards –

13 Decks –

2 Learners

Sample Decks: marketing: key concepts, strategic planning, segmentation, targeting, positioning

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Marketing

Marketing

Flashcard Maker: Renee Martell

185 Cards –

9 Decks –

25 Learners

Sample Decks: Chapter 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers, Chapter 9: Products, Services, and Brands: Building Customer Value, Chapter 10: New-Product Development and Product Life-Cycle Strategies

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Comm 101

Comm 101

Flashcard Maker: Avery Fahlman

465 Cards –

13 Decks –

5 Learners

Sample Decks: Chapter 6: Understanding the Management Process, Chapter 7: Creating a Flexible Organization, Chapter 10: Motivating Employees and Teams

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Marketing Final

Marketing Final

Flashcard Maker: elliot caruso

342 Cards –

9 Decks –

3 Learners

Sample Decks: Chapter 9: Product, Branding, and Packaging Decisions, Chapter 10: Services; the intangible product, Chapter 11: Pricing Concepts and Strategies

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Marketing Strategies

Marketing Strategies

Flashcard Maker: Kimmy Barr

166 Cards –

5 Decks –

7 Learners

Sample Decks: Chapter 17: Designing and Integrating Marketing Communications, Chapter 18: Managing Mass Communication, Chapter 19: Managing Personal Communications

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Principle of marketing

Principle of marketing

Flashcard Maker: Daylily Liao

591 Cards –

14 Decks –

2 Learners

Sample Decks: Chapter 1, Chapter 14 manging marketing channels and supply chains , Chapter 17: integrated marketing communication and direct marketing

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marketing Chapter 14

marketing Chapter 14

Flashcard Maker: Rafael Ernesto Becerra Rojas

65 Cards –

7 Decks –

1 Learner

Sample Decks: Integrated Marketing communication IMC, Outcome # 1 communications with consumer, Outcome # 2

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marketing

marketing

Flashcard Maker: Tayla Morellini

109 Cards –

7 Decks –

1 Learner

Sample Decks: product and branding decision, developing new products, the intangible product

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Marketing - Actual Exam Decks

Marketing - Actual Exam Decks

Flashcard Maker: Alana McAlister

160 Cards –

4 Decks –

4 Learners

Sample Decks: Green Marketing and Green Washing, Marketing Theory and Practice/Market Research, Marketing Segmentation, Targeting and Positioning

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MKT

MKT

Flashcard Maker: Fatima Navarro

196 Cards –

13 Decks –

2 Learners

Sample Decks: Ch7-- Segmentation, Targeting, and Positioning, Ch.8 - Products, Services, and Brands, Ch 8- Services

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Marketing

Marketing

Flashcard Maker: Sami J

240 Cards –

10 Decks –

5 Learners

Sample Decks: Chapter 1, Chapter 2, Chapter 3

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Business

Business

Flashcard Maker: Nikki Wilson

256 Cards –

4 Decks –

5 Learners

Sample Decks: Chapter 12: Building Customer Relationships Through Effective Marketing, Chapter 13: Creating and Pricing Products that Satisfy Customers, Chapter 14: Wholesaling, Retailing, and Physical Distribution

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Marketing Communications

Marketing Communications

Flashcard Maker: Laura Toy

79 Cards –

6 Decks –

3 Learners

Sample Decks: Public Relations , Direct Marketing , Sales Promotion

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MKTG Final Exam

MKTG Final Exam

Flashcard Maker: Cooper Anderson

224 Cards –

11 Decks –

4 Learners

Sample Decks: CH 12 -- Product and Servive Strategies, CH 13 -- Developing and managing Brand and Product Categories (IN EXAM 1), CH 8 -- Global Marketing

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Marketing

Marketing

Flashcard Maker: lulu davies

130 Cards –

10 Decks –

2 Learners

Sample Decks: 1. Marketing Dynamics + Environment , 3. Buyer Behaviour, 4. Segmenting Markets

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business studies

business studies

Flashcard Maker: morolake oridota

157 Cards –

23 Decks –

6 Learners

Sample Decks: division of labour, business activity, entrepreneurship

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CBL Exam: General Marketing

CBL Exam: General Marketing

Flashcard Maker: Guy Friedman

106 Cards –

15 Decks –

13 Learners

Sample Decks: Introduction to Marketing, The Marketing Environment, Ethics, and Social Responsibility, Consumer Behavior and Organizational Buyer Behavior

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VPH

VPH

Flashcard Maker: Holly Ward

1,444 Cards –

32 Decks –

5 Learners

Sample Decks: L1:The animal–human–environment health interface, L25: OPOAO, L24: An overview of UK Meat Industry, carcase and meat quality

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Marketing #3

Marketing #3

Flashcard Maker: Gary Cantu

171 Cards –

4 Decks –

3 Learners

Sample Decks: Ch 11 (Place and Development of Channel Systems), Ch 12 (Distribution Customer Service and Logistics), Ch 13 (Retailers, Wholesalers, and Their Strategy Planning)

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Marketing Management [TEIM33]

Marketing Management [TEIM33]

Flashcard Maker: Ben Wichelhaus

123 Cards –

10 Decks –

2 Learners

Sample Decks: L2: B2B Marketing , L1: Introduction to Marketing Management , L3: Service marketing

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Marketing exam 2

Marketing exam 2

Flashcard Maker: B Roope

117 Cards –

7 Decks –

2 Learners

Sample Decks: Chapter 3 Social/Mobile Marketing, Chapter 14 Pricing, Chapter 15 Strategic Pricing methods

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Services Marketing

Services Marketing

Flashcard Maker: James Brennan

45 Cards –

8 Decks –

1 Learner

Sample Decks: Customer Satisfaction, Service Quality & Service Standards (Chs. 11,12), Service Failure and Recovery (Ch. 13), Customer Loyalty and Retention

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Marketing 403: International Marketing

Marketing 403: International Marketing

Flashcard Maker: Daniel Atumisi

113 Cards –

18 Decks –

2 Learners

Sample Decks: Chapter 1: The Scope and Challenge of  International Marketing, Chapter 2: The dynamic Development of International Trade, Chapter 3 History and Geography: The Foundations of Culture

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DT

DT

Flashcard Maker: Anchalai Lingarajah

249 Cards –

25 Decks –

4 Learners

Sample Decks: Characteristics properties of materials, Exploring a context of a design solution, Usability

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Marketing

Marketing

Flashcard Maker: Mason Faust

115 Cards –

5 Decks –

1 Learner

Sample Decks: Integrated Marketing Communications, Advertising , Personal Selling

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MK 323

MK 323

Flashcard Maker: Karen Campos

42 Cards –

3 Decks –

2 Learners

Sample Decks: Chapter 13: Marketing Channles , Chapter 17: Integrated Marketing Communications, Chapter 1: Overview Of Marketing

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Marketing

Marketing

Flashcard Maker: Chris Gerlacher

124 Cards –

12 Decks –

2 Learners

Sample Decks: Creating Value Through Marketing , Marketing Strategy, Global Marketing

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Marketing Exam #3

Marketing Exam #3

Flashcard Maker: Emily clayton

78 Cards –

4 Decks –

1 Learner

Sample Decks: Retailing & wholesaling, Integrated Marketing Communications, Pricing Considerations & Strategies

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Strategic sport mkt/econ

Strategic sport mkt/econ

Flashcard Maker: Toby de Gruchy

61 Cards –

5 Decks –

1 Learner

Sample Decks: Advertising through sport, Sport sponsorship, Integrated marketing communications (IMC) - The value of strategic brand management

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Principles of Marketing Management

Principles of Marketing Management

Flashcard Maker: Mathilde Bagur

325 Cards –

9 Decks –

7 Learners

Sample Decks: 1. Introduction to MKT, 2. Marketing Audit, 3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour

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Brainscape's Knowledge GenomeTM

Learn Integrated Marketing Communication

Top Integrated Marketing Communication Flashcards Ranked by Quality

Integrated Marketing Communications

Flashcard Maker: ANI HITOVA

Integrated Marketing Communications

Flashcard Maker: Lauren Sheets

Integrated Marketing Communication MKTG5501

Flashcard Maker: Georgia Forrest

Integrated Marketing Communications

Flashcard Maker: Jeanette Rooze

Integrated Marketing Communications

Flashcard Maker: Jenny Carey

Integrated Marketing Communications

Flashcard Maker: Jacky Luna

Principles of Marketing

Flashcard Maker: Trang Bui

Principles of Marketing

Flashcard Maker: Eddy De La Torre

marketing

Flashcard Maker: Lucy Paine

Marketing Final

Flashcard Maker: Tianyao Liu

Business 210-Marketing

Flashcard Maker: Keiza Pynn

Marketing 5410: Marketing Management

Flashcard Maker: Yvette Amaral

Marketing

Flashcard Maker: Jenny Broomby

MKTG 701

Flashcard Maker: Nate Desmond

Branding and Advertising

Flashcard Maker: Salomé B-p

Marketing 101

Flashcard Maker: Adele Lim

Marketing

Flashcard Maker: Renee Martell

Comm 101

Flashcard Maker: Avery Fahlman

Marketing Final

Flashcard Maker: elliot caruso

Marketing Strategies

Flashcard Maker: Kimmy Barr

Principle of marketing

Flashcard Maker: Daylily Liao

marketing Chapter 14

Flashcard Maker: Rafael Ernesto Becerra Rojas

marketing

Flashcard Maker: Tayla Morellini

Marketing - Actual Exam Decks

Flashcard Maker: Alana McAlister

MKT

Flashcard Maker: Fatima Navarro

Marketing

Flashcard Maker: Sami J

Business

Flashcard Maker: Nikki Wilson

Marketing Communications

Flashcard Maker: Laura Toy

MKTG Final Exam

Flashcard Maker: Cooper Anderson

Marketing

Flashcard Maker: lulu davies

business studies

Flashcard Maker: morolake oridota

CBL Exam: General Marketing

Flashcard Maker: Guy Friedman

VPH

Flashcard Maker: Holly Ward

Marketing #3

Flashcard Maker: Gary Cantu

Marketing Management [TEIM33]

Flashcard Maker: Ben Wichelhaus

Marketing exam 2

Flashcard Maker: B Roope

Services Marketing

Flashcard Maker: James Brennan

Marketing 403: International Marketing

Flashcard Maker: Daniel Atumisi

DT

Brainscape's Knowledge Genome^TM