Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment...
Forelesning 1 - Darwin og naturlig seleksjon, Forelesning 2 - Evolusjonspsykologi og problemer med alturisme, Forelesning 3 - adaptations or sprandels -...