Mrkt438 Flashcards & Quizzes | Brainscape

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MRKT438

MRKT438

By: Matt Gu

256 Cards –

11 Decks –

2 Learners

Sample Decks: Importance of Brands, Brands vs Products, + TB Chapter 1, Brand Challenges, CBBE, Drivers of Strong Brands, + TB Chapters 2 & 3, Measuring Brand Equity, Driver & Sources of Brand Equity P1, + TB Chapter 10

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MRKT 438

MRKT 438

By: Claire Bent

390 Cards –

12 Decks –

1 Learner

Sample Decks: Lecture 2: Brand Defined/Why Brands Matter, 3: Brand Challenges and CBBE, 4: Brand Resonance

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MRKT 438

MRKT 438

By: Sophie Wade

265 Cards –

4 Decks –

1 Learner

Sample Decks: Test 1, Textbook 1, Test 2

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mrkt438

mrkt438

By: Kate MacLeod

85 Cards –

6 Decks –

1 Learner

Sample Decks: Brand Architecture, Leveraging Secondary Associations, Digital Marketing Programs

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