4.1.1 Economic Methodology and the economic problem, 4.1.5 Perfect competition, imperfectly competitive markets and monopoly, 4.1.4 production, costs and revenue...
Chapter 1, 2 and 3 Actuarial advice, External environment and Regulation, Chapter 4: Introduction to financial products and customer needs, Chapter 5, 6, 7 and 8 Life, Health and General insurnace...
Weeks 1 -3 - The marketing process (Understanding the marketing problem and situation analysis), Week 4-7 - Developing Strategy and Building Brands (Product/ Service), Week 8-11: Execution (Communications)