1.3.1 Product service design (1/2) - Design mix, 1.3.1 Product service design (2/2) - Social trends, 1.3.2 Branding and Promotion (1/2) - Above the line Promotion...
1: INTRODUCTION AND CONCEPTS OF COMMUNITY AND PUBLIC HEALTH, 2: COMMUNICABLE AND NONCOMMUNICABLE DISEASES, 3: MEDICAL AND PUBLIC HEALTH MICROBIOLOGY...
Chapter 6:Source, Message, and Channel Factors, Chapter 7: Establishing Objectives and Budgeting for the Promotional Program, Chapter 8: Creative Strategy: Planning and Development...