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  • Advertising and Promotion 2018
    Advertising and Promotion 2018

    Advertising and Promotion 2018

    By: Cherilynn Yap
    Chapter 2: Enhancing Brand Equity and Accountability, Chapter 5: Segmentation, Targeting and Positioning, Chapter 6 The Communications Process and Consumer Behaviour ...
    7
    Decks
    197
    Flashcards
    22
    Learners
  • A-Level Business
    A-Level Business

    A-Level Business

    By: Lucas Maniglia Brigagao Perry
    1 - Business Objectives, 1 - Business Ownership, 1 - Business Ownership (2) ...
    52
    Decks
    779
    Flashcards
    1
    Learner
  • Marketing Chapter 6
    Marketing Chapter 6

    Marketing Chapter 6

    By: Rafael Ernesto Becerra Rojas
    Generalities / summary, Evaluate segment attrativeness, Select target market ...
    5
    Decks
    22
    Flashcards
    2
    Learners
  • Marketing - Actual Exam Decks
    Marketing - Actual Exam Decks

    Marketing - Actual Exam Decks

    By: Alana McAlister
    Green Marketing and Green Washing, Marketing Theory and Practice/Market Research, Marketing Segmentation, Targeting and Positioning ...
    4
    Decks
    160
    Flashcards
    6
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Greta Kiss
    Unit 1: STRATEGIC MARKETING, Unit 2: MARKETING PLANNING PROCESS, UNIT 3: EXTERNAL AND INTERNAL ANALYSIS ...
    6
    Decks
    77
    Flashcards
    2
    Learners
  • Mktg Management
    Mktg Management

    Mktg Management

    By: Rahul Sane
    CH01: Mktg Realities, CH02: Mktg Planning and Mgmt, CH03: Analyzing Consumer Markets ...
    21
    Decks
    690
    Flashcards
    3
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  • MKT10007 Fundamentals of Marketing
    MKT10007 Fundamentals of Marketing

    MKT10007 Fundamentals of Marketing

    By: Brett Morris
    Week 1 | What is marketing, Week 2 | Buyer Behavior, Week 3 | The Market Environment ...
    5
    Decks
    111
    Flashcards
    6
    Learners
  • Marketing final
    Marketing final

    Marketing final

    By: Karla Aguirre
    Unit 1 Intro, Unit 2 strategic planning, Unit 3- Consumer Behavior ...
    17
    Decks
    514
    Flashcards
    5
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  • Business A Level
    Business A Level

    Business A Level

    By: Daisy Allen
    3.1.1 The nature and purpose of business, 3.1.2 Different business forms, 3.1.3 Businesses operate within an external environment ...
    23
    Decks
    999
    Flashcards
    1
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  • Principles of Marketing Management
    Principles of Marketing Management

    Principles of Marketing Management

    By: Mathilde Bagur
    1. Introduction to MKT, 2. Marketing Audit, 3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour ...
    9
    Decks
    325
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    9
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  • Marketing
    Marketing

    Marketing

    By: Nathan Luu
    Week 1 - Introduction, Week 2 - Market Research, Week 3 - Consumer & Buyers Behaviour ...
    11
    Decks
    448
    Flashcards
    3
    Learners
  • Business (year 1)
    Business (year 1)

    Business (year 1)

    By: Tia Khan
    1.1 the nature and purpose of business, 1.2 business forms, 1.3 External environment ...
    25
    Decks
    558
    Flashcards
    2
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  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Eddy De La Torre
    Ch 1 - Creating Customer Relationships and Value through Marketing, Ch 2 - Developing Successful Marketing and Organizational Strategies, Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility ...
    18
    Decks
    570
    Flashcards
    365
    Learners
  • MKTG 2150
    MKTG 2150

    MKTG 2150

    By: Christine Duong
    Chapter 1 - Marketing Fundamentals, Chapter 2 - The Marketing Environment, Chapter 3: Consumer Behaviour ...
    5
    Decks
    159
    Flashcards
    4
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Darshan Narayana
    Competition Analysis and Strategy, Segmentation, Targeting, And Positioning, Product and service strategy ...
    8
    Decks
    301
    Flashcards
    1
    Learner
  • AQA A LEVEL BUSINESS STUDIES
    AQA A LEVEL BUSINESS STUDIES

    AQA A LEVEL BUSINESS STUDIES

    By: Tillie Baker
    3 Market Research & Interpreting Market Data, 3 PED/YED; ATL/BTL Marketing; Segmentation, Targeting & Positioning, 3 Marketing Mix ...
    6
    Decks
    256
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Charlotte Tressler
    Overview of Marketing, Strategic Planning, Marketing Environment ...
    12
    Decks
    129
    Flashcards
    1
    Learner
  • MKTG317
    MKTG317

    MKTG317

    By: Unknown Unknown
    Class One: Intro to Foundations, Class Three: Research, Class Two: Marketing Management ...
    12
    Decks
    253
    Flashcards
    1
    Learner
  • A Level Business
    A Level Business

    A Level Business

    By: daisy fuller
    1.1 Nature + purpose Of Businesses, 1.2 Business Forms, 1.3 External Environment ...
    15
    Decks
    287
    Flashcards
    1
    Learner
  • MKT1002
    MKT1002

    MKT1002

    By: Amber Dhesi
    Lecture 2 Marketing Environment, Lecture 3 Marketing Strategy, Lecture 4 Consumer Behaviour ...
    17
    Decks
    982
    Flashcards
    2
    Learners
  • MKT 3300
    MKT 3300

    MKT 3300

    By: Zavier Maguet
    Chapter 1-Global Marketing Introduction, Chapter 2 - A Global Marketer’s Economics and Trade Perspective, Power Point 3 - A Global Marketer’s Social and Cultural Environments ...
    8
    Decks
    341
    Flashcards
    2
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Ray Charles
    Ch. 1 Overview Of Marketing, Ch. 2 Developing Marketing Strategies and a Marketing Plan, Ch.3 Social and Mobile Marketing ...
    11
    Decks
    261
    Flashcards
    16
    Learners
  • MKT320F
    MKT320F

    MKT320F

    By: Salina H Huy
    Unit 1: Overview of the Marketing Concept, Unit 2: Marketing Environment and Intelligence, Unit 3: Consumer Behavior & B2B Marketing ...
    10
    Decks
    620
    Flashcards
    3
    Learners
  • Marketing 1115
    Marketing 1115

    Marketing 1115

    By: Ben Iorio
    Chapter 7 Segmenting, Targeting and Positioning, Chapter 8 Customer Relationship Management (CRM), Chapter 9 Product Concepts ...
    11
    Decks
    289
    Flashcards
    1
    Learner
  • Marketing - 1MA3
    Marketing - 1MA3

    Marketing - 1MA3

    By: Carter Jones-Robinson
    Chapter 3 - analyzing market environment, Chapter 4 - Consumer Behaviour, Chapter 5 - Business-to-Business marketing ...
    8
    Decks
    146
    Flashcards
    1
    Learner
  • BMAR 213
    BMAR 213

    BMAR 213

    By: Gundo M
    Chapter 1: Introduction To Marketing, *Chapter 4: Understanding Competition, Chapter 6: Segmentation, Targeting & Positioning ...
    9
    Decks
    180
    Flashcards
    5
    Learners
  • Sport Marketing
    Sport Marketing

    Sport Marketing

    By: Toby de Gruchy
    Intro, Marketing environment:micro and macro, Market research ...
    9
    Decks
    260
    Flashcards
    3
    Learners
  • BUAD 116
    BUAD 116

    BUAD 116

    By: Ally Thomas
    Chapter 1 – What is Marketing?, Chapter 2 - Strategic Planning, Chapter 3 - Consumer Behavior ...
    9
    Decks
    268
    Flashcards
    6
    Learners
  • Marketing
    Marketing

    Marketing

    By: Carol Samaniego
    Marketing, Strategic Planning, The Global Environment ...
    15
    Decks
    136
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Sebastian Carrillo
    Intro To Marketing (Lecture 1.1,1.2), Global Marketing (2.1, 2.2), Strategic Market Planning (3.1, 3.2) ...
    8
    Decks
    362
    Flashcards
    1
    Learner

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