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  • Business to Business Marketing
    Business to Business Marketing

    Business to Business Marketing

    By: Alvin Wiggins
    Chapter 7: Segmenting, targeting, and Positioning, Intro to Business to Business Marketing, Chapter 2 Business-to-BUsiness Environment: Customers, organizations, and Markets ...
    8
    Decks
    360
    Flashcards
    11
    Learners
  • MKTG 2150 midterm exam prep
    MKTG 2150 midterm exam prep

    MKTG 2150 midterm exam prep

    By: kaleb Soffo
    Chapter 1 questions, Chapter 3 - Costumer Behavior, Chapter 2 - Marketting environment ...
    6
    Decks
    83
    Flashcards
    1
    Learner
  • business a-level
    business a-level

    business a-level

    By: CeCe Bennett
    module 1 definitions, management, leadership, decision making definitions (CEE), operational performance definitions ...
    10
    Decks
    284
    Flashcards
    1
    Learner
  • Managing Customer Value
    Managing Customer Value

    Managing Customer Value

    By: Brianna Morrison
    Lecture 1: Introduction, Lecture 2: Segmentation, Targeting, & Positioning, Lecture 3: Value to Customer & Value of Customer ...
    6
    Decks
    184
    Flashcards
    3
    Learners
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Wei Kai Khoo
    1. Creating & Capturing Customer Value, 2. Partnering to build customer engagement, value and relationships, 3. Consumer behaviour & consumer culture ...
    12
    Decks
    346
    Flashcards
    1
    Learner
  • Business A Level AQA
    Business A Level AQA

    Business A Level AQA

    By: Diezani K
    Legal Structures Business, Miss M Al-Saad, Formulas ...
    16
    Decks
    194
    Flashcards
    1
    Learner
  • MKTG100
    MKTG100

    MKTG100

    By: Theo Walker
    Introduction: What Is Marketing? - W1L1, Strategic Marketing Planning - W2L2, Marketing Research - W3L3 ...
    5
    Decks
    128
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Jenny Broomby
    Marketing research: Desk vs Field, Marketing research: Qualitative research, Marketing research: Quantitative vs Qualitative ...
    15
    Decks
    262
    Flashcards
    25
    Learners
  • COMM 223
    COMM 223

    COMM 223

    By: Cesar A. Contla
    Chapter 1: Marketing, session 2: swot, session 3: choosing when to start a business ...
    13
    Decks
    805
    Flashcards
    4
    Learners
  • MARK 301
    MARK 301

    MARK 301

    By: Alex Nguyen
    Ch. 1 - Intro to Marketing, Ch. 2 - The Marketing Environment, Ch. 3 - Consumer Behaviour ...
    14
    Decks
    463
    Flashcards
    1
    Learner
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Arvie Alignay
    M1 Part 1: Introduction to Marketing, M1 Part 2: Marketing Framework, M1 Part 2b: Marketing Framework ...
    9
    Decks
    77
    Flashcards
    11
    Learners
  • MOS 2320: Marketing
    MOS 2320: Marketing

    MOS 2320: Marketing

    By: Lavender Huang
    Ch 1 - Overview of Marketing, Ch 2 - Developing Marketing Strategies/Marketing Plan, Ch 3 - Analyzing the Marketing Environment ...
    8
    Decks
    188
    Flashcards
    5
    Learners
  • Business
    Business

    Business

    By: Dee A
    U1: Understanding the Nature and Purpose of Business, U1: Understanding Different Business Forms, U1: Understanding that Businesses Operate within an External Environment ...
    26
    Decks
    808
    Flashcards
    1
    Learner
  • Marketing (WI000820)
    Marketing (WI000820)

    Marketing (WI000820)

    By: Andrea Rongved
    1: Principles of Marketing, 2: Marketing Strategy and Environment, 7: Segmenting, Targeting and Positioning ...
    8
    Decks
    156
    Flashcards
    5
    Learners
  • Univeristy Foundation International Business
    Univeristy Foundation International Business

    Univeristy Foundation International Business

    By: Bernie Lol
    Week 2 - Business Growth, Week 3&4 - Accounting Ratio Analysis Equations, Week 3&4- Accounting Definitions ...
    12
    Decks
    238
    Flashcards
    1
    Learner
  • MKT
    MKT

    MKT

    By: Reyna Wan
    Market Research, Segmentation, Targeting and Positioning, product and services ...
    7
    Decks
    204
    Flashcards
    1
    Learner
  • business studies
    business studies

    business studies

    By: olivia lord
    analysing financial performance: profit, setting financial objectives, understanding the nature and purpose of business ...
    25
    Decks
    400
    Flashcards
    17
    Learners
  • MK328
    MK328

    MK328

    By: Archie Ryder
    External macro environment, Hofstede + Hall, foreign entry + entry modes ...
    6
    Decks
    56
    Flashcards
    1
    Learner
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Bella Stanbury
    Chapter 1 - Overview of Marketing, Chapter 4 - Conscious Marketing, Chapter 6 - Consumer Behavior ...
    10
    Decks
    133
    Flashcards
    1
    Learner
  • MKTG 448
    MKTG 448

    MKTG 448

    By: Stu Diaz
    MKTG 448 Exam 1 - FLASHCARDS - Competitive Strategies in Dynamic Markets, MKTG 448 Exam 1 - FLASHCARDS - Segmentation, Targeting, and Positioning, MKTG 448 Exam 1 - FLASHCARDS - Branding and Brand Management ...
    10
    Decks
    504
    Flashcards
    1
    Learner
  • International Marketing
    International Marketing

    International Marketing

    By: Melina Maßmann
    Chapter 8 - Importing, exporting and sourcing, Chapter 9 - Global Market-Entry Strategies, Chapter 10 - Brand and Product Decisions in Global Marketing ...
    17
    Decks
    434
    Flashcards
    11
    Learners
  • Business studies - Year 12
    Business studies - Year 12

    Business studies - Year 12

    By: Mckenna Wilkinson
    Introduction to Business, 3.1.1 - Understanding the nature and purpose of business, 3.1.2 - Understanding different business forms ...
    26
    Decks
    561
    Flashcards
    2
    Learners
  • RETAIL
    RETAIL

    RETAIL

    By: doris flipse
    Chapter 12: Market segmentation and the selection of target groups, Chapter 13: Branding and positioning, Chapter 14: Channel Strategy ...
    23
    Decks
    346
    Flashcards
    2
    Learners
  • BU325 Final
    BU325 Final

    BU325 Final

    By: reese cerkownyk
    Ch 1 - Overview of Marketing, Ch 2 - Developing Marketing Strategies and a Marketing Plan, CH 3 - Analyzing the Marketing Environment ...
    18
    Decks
    718
    Flashcards
    2
    Learners
  • MKT
    MKT

    MKT

    By: Fatima Navarro
    Ch7-- Segmentation, Targeting, and Positioning, Ch.8 - Products, Services, and Brands, Ch 8- Services ...
    13
    Decks
    196
    Flashcards
    2
    Learners
  • Marketing 2210
    Marketing 2210

    Marketing 2210

    By: Justin Lange
    Chapter 1: An Introduction to Marketing, Chapter 15: Retailing, Chapter 2: The Marketing Environment, Social Responsibility, and Ethics ...
    19
    Decks
    582
    Flashcards
    4
    Learners
  • Entrepreneurial marketing
    Entrepreneurial marketing

    Entrepreneurial marketing

    By: Mees Keijning
    Lecture 1: Introduction to Entrepreneurial Marketing & Segmentation, Targeting, Positioning, Lecture 2: Understanding the Consumer (Part 1), Lecture 3: Understanding the Consumer (Part 2) ...
    11
    Decks
    150
    Flashcards
    2
    Learners
  • MGCR 352
    MGCR 352

    MGCR 352

    By: Claire Bent
    Marketing Overview (Lecture #2), Scanning the Environment/Intro to the Marketing Mix (Lecture #3), Developing Marketing Strategies (Lecture #4) ...
    15
    Decks
    493
    Flashcards
    4
    Learners
  • Comm 204
    Comm 204

    Comm 204

    By: Avery Fahlman
    Module 1: Marketing Fundamentals, Module 2: The Marketing Environment, Module 3: Consumer Behaviour ...
    7
    Decks
    509
    Flashcards
    2
    Learners
  • MANG1015 micro environment
    MANG1015 micro environment

    MANG1015 micro environment

    By: halle millar
    micro environment, Statement of financial position, income statement ...
    5
    Decks
    69
    Flashcards
    1
    Learner

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