Ch 11 (Place and Development of Channel Systems), Ch 12 (Distribution Customer Service and Logistics), Ch 13 (Retailers, Wholesalers, and Their Strategy Planning)...
1) The Regulatory Environment, 2) The Financial Services and Markets Act 2000 and Financial Services Act 2012, 3) Associated Legislation and Regulation...
Weeks 1 -3 - The marketing process (Understanding the marketing problem and situation analysis), Week 4-7 - Developing Strategy and Building Brands (Product/ Service), Week 8-11: Execution (Communications)