Chapter 1 What is international business, Chapter 2: Globalization of markets and the internationalization of the firm, Chapter 3: The cultural environment of international business...
Strategic role of operations management – cost leadership, good/service differentiation, Goods and or services in different industries, Interdependance with other key business functions...
Understanding the nature and purpose of business, Why do businesses exist: What benefits do businesses bring to the UK?, Costs, profits and revenues...