corporate objectives
what the business aims to achieve. they guide the actions ans strategy of a business and measure the overall sucsess of a business
mission statment
sets out the pupose of a business. relates to the stakeholders
what will missions staments usually focus on
influences on mission
coproate objectives
quantify the mission and set measurable targets for the organisation. they provide specific and measureable steos that a business shoudl take
focuses of corporate objectives
internal factors affecting corporate objectives
external factors that affect corporate objectives
short termism
pressure of achieving short term gains over long term sucsess
influences of short termism and the pressure for instant sucsess
can influence corporate objectives and decision making as much as any other internal or external factor
influences of short termism and the pressure for instant sucsess
can influence corporate objectives and decision making as much as any other internal or external factor