11 - 2

Question 1

According to Netflix CEO Reed Hastings

Answer 1

our need for sleep is actually its main barrier. ‘You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night,’ he has said. ‘We’re competing with sleep, on the margin. And so, it’s a very large pool of time.

Question 2

IMPACT OF SMARTPHONES AND
SOCIAL MEDIA

(office book)

Answer 2

Tech is both good and bad – we need to be aware of its impact to mitigate harm

Our attention is a trillion-dollar industry

Social media mimics our social needs, but doesn’t sufficiently allow the full depth of belonging provided by real life connection

Once we understand what’s happening, we can make changes to our own relationship with technology

Question 3

IMPORTANCE OF TECH LITERACY

Answer 3

It is critical to understand the ways smart phones are designed to capture and maintain our attention

We need to understand how to overcome these cognitive tricks used by tech companies

Does it ever feel like your phone makes your life worse?

Question 4

Physiological

Answer 4

Sleep declines
Touch declines
Stress Increases
Rewires the brain
Physical activity declines
Sex declines

Question 5

Social

Answer 5

Empathy declines
Social Interaction declines
Polarization Increases
Loneliness Increases
Antisocial Traits Increase
Reality Distortion Increases

Question 6

Psychological

Answer 6

Mental Agility declines
Impulse control declines
Trouble Deciding Increases
Attention Span declines
Reactivity Increses
Self-Esteem declines

Question 7

2 Hormones

Answer 7

1. Dopamine
2. Oxytocin

Question 8

Dopamine

Answer 8

reward chemical, gives short-term boost with diminishing returns

Question 9

Oxytocin

Answer 9

the love hormone, associated with trust and social bonding

Question 10

Social Media uses Infinity scroll

Answer 10

uses the same process as a slot machine

Question 11

Fogg Behaviour Model

Answer 11

three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt.

When a behavior does not occur, at least one of those three elements is missing.

Question 12

MAT

(Fogg Behaviour Model)

Answer 12

1. MOTIVATION: want to do it
2. ABILITY: able to do it
3. TRIGGER: triggered to do it

Question 13

MAT is what makes behavir happen

Answer 13

digital technology is based on this to pull attention and trigger purchases or
other money- making behaviours.

Question 14

Social Media Knows You

Answer 14

**68 facebook **likes can predict: skin colour, sexual oreintaiton, political bliefs

70 likes: knows you better than your best friend

** 150 likes**: knows you better than your parents

300 likes: knows you better than your partner

This information is worth trillions!

Question 15

The titans offering the eyeballs
(Google, Facebook, etc.)

Answer 15

are looking to make as much
revenue as they can by keeping your attention
riveted.

The advertiserswould like to purchase your attention as cheaply as possible in order for them to make more money.

You are caught in the middle.

Question 17

Targeted ads

Answer 17

Target ads to you

Target which version of an ad you see

Uses cookies to target further

Tracks your response to ads to target you further

Question 18

Multivariate testing:

Answer 18

test multiple versions of ads and landing pages to select the best one for each type of person

Question 19

Echo chamber effect from confirmation bias

(The Damage)

Answer 19

Amplifies beliefs of the group and pushes toward extreme beliefs

We have social need to be included, so we go with the group views

Removes room for nuance

Question 20

Cognitive Dissonance

(The Damage)

Answer 20

Holding onto a wrong belief in the face of evidence to the contrary

Question 21

Compassion Fatigue:

(The damage)

Answer 21

Too many sympathetic stories reduces empathy

Question 22

Addictive design as it is used in smartphones and social media

Answer 22

have detrimental effects - and that the use of this type of design is predicated on the idea of usurping your attention via brain hacks that especially target the reactive (older) parts of your brain and makes triggering of reward–stimulation for staying online part of your subconscious processes rather than part of your conscious decision regime.

Question 23

Technoference

Answer 23

Mom Life is a dangerous experiment of Kids being filmed constantly

Children are being raised by parents who heavily use technology

Interruption of parent / child bonding

Deprives kids of attention

Connected to increased mental
disorders and decreased empathy

Attachment is CRITICAL to child development

Question 24

**Create your life story **

How to break the habit

Answer 24

of who you are and what you want to be in your family, leisure, own time, and work

Question 25

**Map your habits **

How to break the habit

Answer 25

and how you spend your time you are spending on your phone, and in what parts of your life (family, leisure, own time, and work).

Question 26

Identify and become conscious of your triggers

How to break the habit

Answer 26

These are likely automatic and unconscious
* Example: are you bored? Lonely? In a certain place?
* How often does this happen?

Question 27

Create a Solution to Each Trigger and Act

How to break the habit

Answer 27

Example: flight mode, turn off, remove notifications, set timer, charge away from bed

Question 28

5th solution is to

How to break the habit

Answer 28

Troubleshoot Failures