12. Somaya, D. (2012), “Patent strategy and management: An integrative review and research agenda Flashcards
(11 cards)
What are the three main domains of patent strategy?
rights, licensing, and enforcement.
Example:
Rights involve obtaining and maintaining patents,
licensing involves sharing patent rights with others,
enforcement involves taking legal action against patent infringement.
What is a proprietary patent strategy?
to create a competitive advantage by using patents to protect key technologies and prevent imitation.
Example: A pharmaceutical company patents a new drug formula to prevent other companies from producing the same drug.
What is a defensive patent strategy?
aims to protect a firm from being sued for patent infringement by others, often by building a large portfolio of patents
Example: A tech company patents various aspects of its technology to deter competitors from suing them for patent infringement.
What is a leveraging patent strategy?
A leveraging patent strategy uses patents to generate additional revenue through licensing or to gain strategic advantages in negotiations.
Example: A company licenses its patented technology to other firms in exchange for royalties.
What is the role of patent rights in appropriability?
Patent rights help firms appropriate the returns from their innovations by preventing others from using their inventions without permission.
Example: A company that patents a new manufacturing process can prevent competitors from using the same process, thus capturing more value from its innovation.
What is patent litigation?
the legal process of enforcing patent rights through lawsuits against alleged infringers.
Example: A company sues another company for using its patented technology without permission.
What is a patent fence?
a strategy where a firm obtains multiple related patents to create a barrier that prevents competitors from easily inventing around their technology.
Example: A company patents various methods of achieving the same technological result to make it difficult for competitors to develop similar technologies.
What is patent pooling?
an agreement between multiple patent holders to license their patents to each other or to third parties, often to create a standard.
Example: Several tech companies pool their patents related to a new wireless communication standard to ensure compatibility and widespread adoption.
What is the significance of patent reexamination?
a process where the validity of a patent is reviewed, often to strengthen the patent or to challenge its validity.
Example: A company requests reexamination of its patent to ensure it can withstand legal challenges from competitors.
What is the role of signaling in patent strategy?
patent strategy involves using patents to signal the quality and value of a firm’s technology to investors, partners, and competitors.
Example: A startup patents its innovative technology to attract venture capital funding by signaling its potential market value.
What is the impact of patent strategy on value creation?
Patent strategy can impact value creation by influencing how a firm’s innovations are commercialized and protected, affecting overall firm performance.
Example: A firm with a strong patent portfolio may be able to secure better licensing deals and higher market share, thus creating more value.
