14. Preparing Materials for Mass Media; Radio and Television Flashcards Preview

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Flashcards in 14. Preparing Materials for Mass Media; Radio and Television Deck (20)
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1

News releases then:

*Only for mass media gatekeepers- journalist, editors *The start of a story for a journalist

2

News releases now:

*For journalists/editors as well as online influencers and end publics *May be the the entire story

3

News releases always: (9)

*key messages(no more than 3 ideas) *designed for a primary public to gain from information *objective informational/motivational *best choice to disseminate information *immediate release *PR contact info *inverted pyramid *realistic quotes *boilerplate at end

4

Mat releases:

*Features not news, brand journalism or content marketing, Sponsoring organization must be disclosed

5

Audio releases:

*match station's tight listener demographics, localized, human compelling

6

Video releases:

*fullstory, soundbites,b-roll, mix &match, no reporter on screen, audioremovable, PR disoclosed as source

7

Media alerts:

immediate events/breaking news, may or may not follow or come with news release

8

Fact sheets:

Explain products or corporate information, designed for journalist, but used by media and publics. Increasingly designed in infographic style

9

Infographics

increase odds journalist will peruse content, interesting, understandable, sharable

10

Media Pitches: Conversation with a ___ for coverage (news or feature), not paid

journalist or influencer (email preferred)

11

Media Pitches: Priority publics must ___

match

12

Media Pitches: Information must be ____ or relevant

timely

13

Media Pitches: Pitch must be ___

succinct

14

Media Pitches: Tailor to journalist or influencer, which means you need to ....

research

15

Media Pitches:___ to rich media, don’t ___

link; attach

16

Media Pitches: Can lead to _____ or ___

coverage or interview

17

Pitch possibilites: audio/video (4)

remote interviews, live feeds,in person interview

18

Pitch distribution: items may be distributed by (5)

mail,fax, email, wire, online newsroom

19

Pitch distribution: information may be distributed by (5)

interview, news conference, media tour, event

20

Distribution variation: audio/video (3)

product placement and intergration, issues placement (part of TV or radio entertainment shows), sponsored events(product promotion as part of between-entertainment chatter)