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Flashcards in 13. The Internet and Social Media Deck (18)
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1

Push marketing

interrupt the public by pushing information

2

Pull marketing

draws the public in by being the information to which the person is drawn

3

What are the two online spheres PR uses?

Mediasphere and Blogosphere [both on the internet]

4

Mediasphere

*links to mass media content, journalist interaction, ad placement, press releaes on organizational website and distribution networks

5

Blogosphere

*Organixation and employee blogs, collaborative apps(google docs), social network- now part of nearly everthing PR does

6

Top 7 social networks?

Facebook( learn about customers analytics, loyality, brand awarness) Twitter (keywords, customer service, retweet, best in crisis) LinkedIn(business-oriented, source for thought leadership) Youtube (Organizations maintain channels) Flickr Instagram(find and share photos) Pinterest (content needs to compel, new content driven by brands not users, timely)

7

PR uses the internet to: update information __, especially in ___

quickly; crisis

8

PR uses the internet to: interact - listen ____, provide help

answer questions

9

PR uses the internet to: allow people to dig deeper into their ____ and offer information without _____

interests; limitation

10

PR uses the internet to: disseminate information to ___ and publics 24/7

journalist

11

PR uses the internet to: reach niche markets ___

directly

12

Even with social, websites are key: PR may have to wait for updates so be friends with ___

IT

13

Even with social, websites are key: Have a __ _ ___, Pr should solicit other departments for updates (know analytics, know your the communication expert)

team at work

14

Even with social, websites are key: Always optimize for___

mobile

15

Podcast or Ads?

Podcasts: informal, conversational, of value to viewer

16

Webcasts and streams are more ____

B2B/corporate

17

Webcasts and podcasts simlarities (4)

1.no cost(invest in equipment) 2. 24/7 access 3. only need phone or computer 4. topics can be anything

18

Consider ___ as a way to engage with publics

fun apps