business, sport and the media Flashcards
what is the media
an organised means of communication by which large number of different people can be reached quickly.
what is the golden triangle
the golden triangle, refers to the relationship between sport, business and the media
commercialism
the process of attempting to gain money from an activity e.g. sport.
sponsorship
when a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of their goods.
merchandising
the practice in which the brand or image from one product is used to sell another, ,e.g. professional sports teams/ performers promote various products
what are the characteristics of commercial sport?
- sponsorship and business
- entertainment
contracts - athletes as commodities
- wide media coverage
what is globalisation
the process, whereby nations are increasingly being linked together and people are becoming more interdependent via improvements in communication and travel.
