01_Definition of Culture Flashcards
How many definitions for ‘culture’ did Kroeber & Kluckhohn compile in 1952?
164 definitions of ‘culture’
Hofstede 2001
Definition of Culture
- collective programming of the mind which distinguishes one groupe of people from another
- manifests itself not only in values
- but in more superficial ways: in symbols, heroes and rituals
Three levels of uniqueness on human mental programming
Hofstede 1994
Top to bottom
1. Personality
- specific to individual
- inherited and learned
2. Culture
- specific to group or category
- learned
Human Nature
- universal
- inherited
Iceberg Theory
Edward T. Hall (1976)
- just like iceberg only small part of culture (the tip) is visible
- big poart of culture is hidden
- hidden part is the foundation of the visible part
- it is not easy to perceive the individual parts of a culture
Visible
- heroes, art, artifacts, traditions
- behaviours, music, symbols
Invisible
- norms, wordview, beliefs, attidues
- percetions, values
4 layers of the Onion
Hofstede 2001
outer layer -> inner core
- Symbols
- Heroes
- Rituals
- Values
- symbols, heroes, rituals are subsumed under Practices
Practices
in context of the Onion by Hofstede (2001)
- symbols, heroes and rituals are subsumed under practices
- practices are visible to outsiders but their cultural meanings are invisible
Definition of the Onion by Hofstede (2001)
- it shows the
- manifestations of culture at different levels of depth
Values
The Onion (Hofstede, 2001)
Definition
- represent the deepest level (the core) of a culture,
- their development and disappreance in a culture takes a very long time
What are system of values according to Hofstede
- systems of values are a core element of culture
- they are invisible until they become evident in behaviour
- but culture manifests itself in visible elements too
Symbols
Hofstede, 2001: 3 visible elements of The Onion
- words, gestures, pictures, objects
- dress, hairstyle, flags, status symbols
- new symbols are easily developed, old ones easily disappear
- can easily be copied by other cultures
Heroes
Hofstede, 2001: 3 visible elements of The Onion
- persons (dead or alive, real or imaginary) who have characteristics which are very appreciated in a culture
- role models for behaviour
- e.g.: Asterix in France, Batman in US
Rituals
Hofstede, 2001: 3 visible elements of The Onion
- technically unneccessary but socially essential collective activities
- bounds individual to norms of collective
- exist for their own sake
- e.g.: ways of greeting, praying, respect to others, social & religious ceremonies
What is Cultural Intelligence
Harvard Business Review
an outsider’s seemingly natural ability to interpret someone’s unfamiliar and ambiguous gestures in just the way that person’s compatriots and colleagues would
Cultural Intelligence or Cultural Quotient (CQ)
- a measure of how well a person can adapt and manage effectively in culturally diverse settings
Cultural Sensitivity or Cultural empathy
- **awareness of and an honest caring about another individual’s culture **
- requires the abilty to understand the perspective of those living in other (and very different) societies and wiligness to put oneself in another’s shoes