06_Models of Communication Flashcards
4 groups of Communication models
- Encoder/Decoder Models
- Intentionalist Models
- Persepctive-taking Models
- Dialogic Models
2 models of Decoder/Encoder Models
- Shannon and Weaver (1949): Technical Communication model
- Schulz von Thun (2000): Communication Model
Definition
Encoder/Decoder model
- encryption (encoding), transmission and decryption (decoding) of messages
- attempt to answer question of how best to convey a message
Technical Communication Model by Shannon and Weaver
Definition
- deals not with meaning of message, but only with its sending and receiving
- goal of optimization of communication in technical transmission
- communicatin is described as linear, one way process
Process of Shannon and Weaver
Technical Communication Model
- information source produces message or chain of messages
- message is formed into signals by a transmitter
- signals should be adapted to channel
- leading to receiver
- function of receiver is opposite of that of transmitter
- receiver reconstructs message from signal
- received message then reaches destination
- signals is vulnerable due to noise distorting channel
Disadvantages of Technical Communication Model by Shannon and Weaver
- not taken into account that there is constant change of sender and receiver
- without answer of receiver comms between sender and receiver cannot be continued
- not taken into account that each person placs a received message in context of his knowledge, brings in associations, views about the situation and assumptions about the intentions of the sender
- model assumes there is intention to communicate, but often unintentionally or unconsciously: -> especially in context of intercultural comms possibility to send unconscious message is high
Definition
Communication Model by Schultz von Thun
Encoder/Decoder Model
4 Components
- Content: every message contains transmission of fact, which sender wants to communicate
- Relationship: interpersonal relationship between communication partners lays foundation for the interpretation of content
- Appeal: certain effect on communication partner
- Self-revelation: any form of comms can include an intended improvement of one’s public image, as well as unintended self-disclosure
Characteristics of Comms Model bz Schultz von Thun
- communication interferences inevitable since both sender and receiver interpret messages differently
- one reason for misinterpretations may lie in interpretative key that receivers use and that is derived from their self-image
Possibilities to solve type of misunderstanding of relational and self-revelation level
Comms Model by Schultz von Thun
- both comms partners use meta-communication: have to mutually communicate how message is to be interpreted in order to agree on its underlyling message
- standardization of comms process
- issue of of individuality of comms process
Intentionalist Models
General Definition
- primarily concerned with intention of communication
- how to mangage to communicate successfully
Intentionalist Model
1 item
Grice’s Conversaitonal Maxims
When can a message be considered intentional according to Grice’s Conversational Maxims?
2 items
if and only if
- speaker intended message to create an effect in the listener and
- speaker intended that effect to result from the listener’s recognition of that intentio
Cooperative Principle
According to Grice’s Conversational Maxims
- comms fails if comms partners do not share a common interest -> Cooperative Principle must be given
- Cooperative Principle is comprised of 4 basic rules which a re termed conversational Maxims
4 Conversational Maxims
Grice’s Conversational Maxims
1. Maxims of Quality: “Be truthful”; don’t say what you don’t believe, don’t say for which you don’t have adequate evidence
2. Maxims of Quantity: “contain neither more or less information than required”; make contribution as informatice as required and don’t make it more than required
3. Maxims of Relation: “be relevant to the ongoing discussion”
4. Maxims of Manner: be brief, unambiguous”
- violations of maxims lead to misunderstanding and inefficiency (eg. loss of time)
Disadvantages of Grive’s Convesrational Model
Intentionalist Model of Comms
- strict adherence to Grice’s Maxims reflects more an ideal rather than reality
- limited in its ability to account for social nature of comms