Component 2 (Commercialisation Of Sport): Soc 28

Question 1

What is commercialisation?

Answer 1

The “golden triangle” that involves sport, media and bussiness the three elements that link to mordern sports

Question 2

How has media changed sport?

Answer 2

• increased coverage meaning sport has become more commercialised

Question 3

How has commercialisation changed sport?

Answer 3

• Commercialisation has developed as sport has become more professional - where people are paid to play

Question 4

Advantages of commercialisation?

Answer 4

• Provide many sources of funds for individuals for groups and communities
• Can support a national and internationl level
• Promotes an active lifestyle
• Bring sports to a wider audience, raises awareness

Question 5

Disadvantages of commercialisation?

Answer 5

• Product promotion by successful sport people can make people want high-priced products can’t affod
• Beauty parade - most attractive support - other don’t
• seat prices increased