19-20 Flashcards Preview

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Flashcards in 19-20 Deck (17)
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1

Paul Rand

Brooklyn designer. Credited with bringing modernist aesthetics to the US. Used scratchy hand writing in many of his designs. IBM logo, among many others.

2

Alvin Lustig

Architect, interior designer, graphic designer. Was blinded, died young. Incorporated his own painting style and private symbols in to his designs.

3

Bradbury Thompson

Born in Kentucky, moves to NYC. First project, paper promotional designs, became a lifetime project. He didn't have money for photos or illustrations so he used historical images. Designed a bible that was sensitive to typography.

4

Saul Bass

LA films/motion picture industry. Chunky forms, broad color backgrounds. Did some short films, Psycho shower scene. Stencil type.

5

Chermayeff & Geismar

Pioneers in NY school. Called their office a design firm, not an art studio. Had a background in European modern art. Television logos.

6

Henry Wolf

Esquire art director studied under Brodovich, replaced him at Harpers. Experimented with photography.

7

Doyal Dane Bernbach

Think small ad. Didn't want to condescend to the audience. Reengineered copy writing & ads so they work together more.

8

American Typographic Expression

Type is integrated into photos. Greatest practitioner was Herb Lubalin, who made it popular. Letterforms become objects.

9

Ralph Ginzberg

Avant Garde co-creator. Worked with Herb Lubalin. Publisher. Eros magazine, started Fact magazine.

10

William Golden

CBS logo, brought a high level of design to CBS. Hired talented illustrators. Adopted a corporate typeface for CBS, which was DIdot- he found a case in France. Died suddenly at 48

11

Lou Dorfsman

Takes over as creative director at CBS, mostly keeps Golden's aesthetic.

12

Raymond Loewy

Known for product/industrial design. Born in France, lived in US. Started in fashion graphic design. Rebranded Lucky Strike on a bet. "Style engineering" aka forced obsolescence. Exxon Logo, Shell oil logo.

13

Lester Beall

Corporate identity, started a firm.

14

Massimo Vignelli

Helvetica. Knoll furniture. Subway system.

15

George Lois

Art director at dd&b. Guy who threatened to jump out the window. Designed esquire covers

16

Herb Lubalin

American typographic expression advocator. Co-created avant garde.

17

The New York School

Pioneered by Paul Rand. Taught American Typographic Expressionism.