Flashcards in 19-20 Deck (17)
Brooklyn designer. Credited with bringing modernist aesthetics to the US. Used scratchy hand writing in many of his designs. IBM logo, among many others.
Architect, interior designer, graphic designer. Was blinded, died young. Incorporated his own painting style and private symbols in to his designs.
Born in Kentucky, moves to NYC. First project, paper promotional designs, became a lifetime project. He didn't have money for photos or illustrations so he used historical images. Designed a bible that was sensitive to typography.
LA films/motion picture industry. Chunky forms, broad color backgrounds. Did some short films, Psycho shower scene. Stencil type.
Chermayeff & Geismar
Pioneers in NY school. Called their office a design firm, not an art studio. Had a background in European modern art. Television logos.
Esquire art director studied under Brodovich, replaced him at Harpers. Experimented with photography.
Doyal Dane Bernbach
Think small ad. Didn't want to condescend to the audience. Reengineered copy writing & ads so they work together more.
American Typographic Expression
Type is integrated into photos. Greatest practitioner was Herb Lubalin, who made it popular. Letterforms become objects.
Avant Garde co-creator. Worked with Herb Lubalin. Publisher. Eros magazine, started Fact magazine.
CBS logo, brought a high level of design to CBS. Hired talented illustrators. Adopted a corporate typeface for CBS, which was DIdot- he found a case in France. Died suddenly at 48
Takes over as creative director at CBS, mostly keeps Golden's aesthetic.
Known for product/industrial design. Born in France, lived in US. Started in fashion graphic design. Rebranded Lucky Strike on a bet. "Style engineering" aka forced obsolescence. Exxon Logo, Shell oil logo.
Corporate identity, started a firm.
Helvetica. Knoll furniture. Subway system.
Art director at dd&b. Guy who threatened to jump out the window. Designed esquire covers
American typographic expression advocator. Co-created avant garde.