Flashcards in 22-23 Deck (25)
Student of Weingart, collaborated with photographers a lot. New Wave Typography. Established studio in LA.
Charles Spencer Anderson
While career built on vernacular design. Opened his own firm. Sells digital version of historical images online.
Book jacket design, Ted talk, batman fan.
Established NYC Pentagram office. President of AIGA.
Basel school, moves to NYC. Teaches at Yale, new wave typography, student of Weingart.
Early Swiss Postmodern Design
Artists that broke from the Swiss style. Subtle changes like new typefaces and a less rigid style.
Helvetica movie, swiss firm. Blends dutch modernism with post punk.
Founded Dumbar studio. Advocated "design with a stylistic durability to survive beyond is time". Staged photography style.
Memphis & San Fran Schools
Came out of product designers and architect in Milan. This style is known for product design. Title inspired by Bob Dylan lyric. Anything but form follows function. Symmetry, bright colors. Led by Ettore Sotsass.
Memphis style designer, lots of work for furniture firms, SF designer.
Inspired by Rodchenko. Rock music covers, hand lettering. Reinvented editorial design.
New Wave Typography
Began is Basel with Wolfgang Weingart. Questions typography that is clean and orderly.
Started in London with 5 original owners. Structured differently than other firms, creative directors have a small team and are invited because of their previous career and reputation.
Four main directions: Early swiss, new wave typography, memphis, and retro/vernacular.
Retro & Vernacular Design
Solving contemporary design problems with historical design movements. Paula Scher, Louise Fili, Carin Goldberg. Vernacular- use of common place forms from another time for contemporary designs.
Started Early Swiss with an ad for a printing company. Typeface designer later in life.
Handlettering, cut letters in to himself. Said handwriting is timeless, unlike typefaces.
Netherlands. PTT rebrand.
Bold geometric shapes, giant bold Helvetica, and bright colors in interior design
Pop-culture, mass media fascination. Western media influence.
Blended Eastern and Western ideas. Japanese, went to grad school in LA. Opened his own firm, experimented with isometric alphabets.
M&Co. Vernacular design. Flourent restaurant (24 hour diner Randall went to), Editor of Colors by Benetton.
Design and architecture, Swiss style grid. Emphasized designers as an objective problem solver who finds solutions through research and analysis.
Takes over at Basel after Emil Ruder. Says swiss style is anemic. New wave typography.