1997

Question 1

results

Answer 1

• Tories - 165 seats (-178, 31% vote)
• Labour 419 seats (+146, 45% vote)
• Turnout - 71%

Question 2

The tories loss

Answer 2

• tories been in gov 18 years
• Black wednesday - Britain ejected from exchange rate mechanism due to failing to keep a stable pound value
• Cash for questoins - Tory Mps accepted cash for parliamnetary questions + various sex scandals

Question 3

Lab victory

Answer 3

• tough stance on crime, promised not to raise income tax or reverse tory economic reforms (reassure wc voters)
• Spin doctors showed lab as controlled/discplined, the sun backed Lab (trustworthy/mainstream)
  Short effective slogans (‘new labour,new danger’)