Avoid a depleted daily budget

Question 1

Avoid a depleted daily budget

If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you’d like – or might not show

Answer 1

at all.

Question 2

Avoid a depleted daily budget

What are techniques for spending your budget more effectively:

Answer 2

Lower your bids for campaigns that are “limited by budget,” potentially reducing the average cost per click.
Let AdWords automatically bid for you to get as many clicks as possible with your campaign’s current daily budget.
Choose “Standard delivery” for your ads, instead of “Accelerated delivery.”
Look at the recommended budget to estimate how a different budget could improve your performance.

Question 3

Lower your bids in campaigns that are “limited by budget”

While counterintuitive, slightly lowering your bids in campaigns that are “limited by budget” could potentially help you earn

Answer 3

earn more clicks

Question 4

Lowering bids for budget-constrained campaigns could reduce the average amount you pay when someone

Answer 4

clicks your ads, with the potential for your budget to go further and get more clicks.

Question 5

Let AdWords automatically bid for you

An alternative to lowering your bids yourself is to allow AdWords to automatically adjust your bids for you. When AdWords automatically sets bids for you, changing your keyword or placement maximum cost-per-click (CPC) bids, it’ll

Answer 5

it’ll still stay within a target daily budget that you’ve set for that campaign. Learn more about automatic bidding

Question 6

Find your campaign’s “recommended budget”

You can use them to estimate how a new budget may improve the visibility of your campaign’s ads. The recommendations are based on a detailed analysis of your campaign’s performance from the past

Answer 6

15 days, along with the other factors

Question 7

The recommendations are based on a detailed analysis of your campaign’s performance from the past 15 days, along with the other factors such as

Answer 7

Recent campaign performance
Current campaign budget
Keyword list
Campaign targeting settings