OE 5 Keywords, Language, Location, MCC Flashcards
From which AdWords tool can you get ideas for negative keyword and placement exclusions?
A: The placement performance report.
Q: What is keyword contextual targeting?
A: It is when themes of keywords are matched by AdWords to relevant content on various websites that run Google ads.
Q: For a direct response campaign, which keywords should an advertise delete or consider not using at all?
A: Keywords that generate a lot of impressions with very few conversions.
Q: Under the new match type policies, if you use the exact match keyword [red shoe], will your ad appear for plurals and misspellings?
A: Yes. This is a new change in Google AdWords policies.
Q: Why is it important to group similar keywords together in an Ad Group?
A: To ensure that the ads remain relevant to those keywords.
Q: If you have a keyword with a low CTR, what can you expect?
A: A lower Quality Score on the Search Network.
Q: Even with an unlimited budget and a positive ROI, what can limit the amount of money you can invest in a campaign?
A: The amount of profitable traffic available for the keywords that your campaign is targeting.
Q: True or False. In order to target Spanish speaking users with Spanish language ads in the United States, adjust the language targeting settings.
True
Q: True or False. Google can use the IP address of users to target ads based on location.
True
Q: What is one benefit of My Client Center?
A: A dashboard that provides summaries of different metrics for all of your clients’ accounts.
Q: What is the primary function of the My Client Center account?
A: An umbrella account for access to individual accounts with a single login.
Q: What is one way to limit a user’s access to only a specific number of accounts in the MCC?
A: Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.
