OE 2 Ads

Question 1

Your ad includes the phrase, “Your friend has a crush on you. See who!” and it gets disapproved. Why?

Answer 1

AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.

Question 2

What is the formula for ad rank on the Search Network?

Answer 2

Maximum Cost Per Click X Quality Score.

Question 3

What is the best way to achieve the top position in paid search results?

Answer 3

Improve the Quality Score and raise the Cost Per Click.

Question 4

How should you check to see if your ads are still running on Google?

Answer 4

Use the Ad Preview and Diagnosis tool.

Question 5

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer 5

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

Question 6

Why should you identify special offers before building an AdWords campaign?

Answer 6

In order to create compelling text for your ad creatives.

Question 7

All other things equal, if your closest competitor’s bid is $0.25, how much will you pay to show your ad in a higher position?

Answer 7

$0.26

Question 8

What is the formula for ranking keyword-targeted ads on the Search Network?

Answer 8

Maximum Cost Per Click x Quality Score.

Question 9

What are some phrases that are not allowed, according to Google Ad Policies?

Answer 9

Call To Action phrases like “Click here,” or “See this site.”

Question 10

True or false. “Click here” can be used in an ad.

Answer 10

False. This phrase violates Google’s Ad Policies.

Question 11

How can you create effective ad text?

Answer 11

Best practices include using prices, promotions, and exclusive offers in your ads.